Mobile Video Ads Boost Brand Awareness In Japan
by | Jan 6, 2016 | Video Industry News | No Comments

Mobile video ads boost awareness and intent in Japan, showed results from research done in September 2015. App-CM and Macromill have researched brand lift among internet users who had seen various video or TV ad campaigns compared to those who had not. According to research, around 80% of internet users exposed to mobile video ads were aware of the brand advertised, compared to people who had not viewed mobile video ads. The study showed that mobile video ads combined with TV campaigns give a bigger boost.

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Tagged: brand, mobile advertising, mobile video ads