Mobile Has Become One Of The Top Priorities for Retailers in Their Digital Marketing Strategy
by | Jan 20, 2016 | Video Industry News | No Comments

Retailers are making a list of new digital marketing priorities as they are expected to face with new marketing challenges in 2016. Stats show one of the top digital marketing priorities for retailers are mobile (responsive design and app development) and basic marketing activities like search optimization and customer acquisition. According to a survey from Shop.org, Forrester Research and Bizrate Insights, retailers in North America were questioned to list their top three priorities for their digital business in 2016. Around 59% of the marketers stated mobile and marketing were their priorities. 41% of retailers said site merchandising was a leading priority for their digital business. Due to this study, we can safely say mobile’s importance to retail has become indisputable. If your choice for promoting your products through mobile devices goes for video content, read our post about the importance of video content in every retailer’s marketing strategy.

Read more: http://www.emarketer.com/Article.aspx?R=1013480

Tagged: mobile advertising, online advertising, Retailers