Mobile Game Industry Is Testing Video Ads And Renovating Free-To-Play Apps
by | Dec 22, 2015 | Video Industry News | No Comments

A number of mobile game developers are testing the idea of offering users a reward or level-ups for watching a streamed video of an advertisement instead of making in-app purchases. Jami Laes, The CEO and co-founder of Futureplay Games, stated that asking consumers to watch a mobile video ad in exchange for virtual currency will be a way of monetizing the majority of people who will never make an in-app purchase. Jami Laes is working to advance the concept of V2P, or “view to play,” to gain the confidence of users who think that the in-app purchasing feature of many “free to play” games is usually abused by developers.

Read more: http://www.fierceonlinevideo.com/story/mobile-game-industry-tests-video-ads-way-revamp-free-play-apps/2015-12-15

 

Tagged: game developers, mobile game, video ads