Mobile Game Industry Is Testing Video Ads And Renovating Free-To-Play Apps
by | Dec 22, 2015 | Video Industry News | No Comments

A number of mobile game developers are testing the idea of offering users a reward or level-ups for watching a streamed video of an advertisement instead of making in-app purchases. Jami Laes, The CEO and co-founder of Futureplay Games, stated that asking consumers to watch a mobile video ad in exchange for virtual currency will be a way of monetizing the majority of people who will never make an in-app purchase. Jami Laes is working to advance the concept of V2P, or “view to play,” to gain the confidence of users who think that the in-app purchasing feature of many “free to play” games is usually abused by developers.

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Tagged: game developers, mobile game, video ads