Mobile Advertising Revenue Worldwide Hit $31.9 Billion in 2014
by | Aug 14, 2015 | Video Industry News | No Comments

IAB, IAB Europe & IHS revealed their global figures for mobile advertising revenue, which increased 64.8% to $31.9bn (€23.9bn) in 2014, compared to $19.3bn (€14.6bn) in 2013. The global figure for mobile advertising revenue in 2014 is made up of the following regional shares: North America: 44.9%, Asia-Pacific: 36.5% , Europe: 16.6% , Middle East and Africa: 1.2% and Latin America: 0.8%. Mobile display again showed the highest growth (88.%), overtaking search as the dominant segment. Display represented 47.4% of the total global mobile advertising revenue in 2014.

Read more: http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-081315?gko=2ffc7

Tagged: advertising revenue, mobile, mobile advertising, stats