A few years ago content marketing ROI was not so easy to define and track, today marketers don’t have the same problem. We now have many methods and tools that provide us with the opportunity to measure our content marketing efforts and by tracking our results to improve our marketing strategy. If you’re one of the marketers unclear about how to achieve video content marketing ROI read this one out, it’s for you.
If you’re unclear how to achieve #video #contentmarketing #ROI goals read this one out! Click To Tweet
Try to circle what would be the final amount of your campaign costs. Take in consideration all of the projected costs of your video marketing campaign. From idea over video production to promotion. There are two ways to do it. Video marketing companies that offer all-inclusive video marketing packages are highly recommended and they can provide a cost outline much easier and more effective. Or ‘do it yourself’ method that will give you ability to control every segment of the work and sole responsibility for potential downfall.
Define what your sales/branding/traffic profits, that you want to achieve directly from your video marketing campaign efforts, are. After you reach your set goals, everything else will be pure plus of the campaign. If your into sales, for example, after determining your video production costs, you will know where your profit begins. It might help you to track your sales on a year and monthly level, so you can adjust your campaign for any upcoming seasonal changes.
Start by distinguishing your incomes from your video campaign and other marketing factors. To do that you can track people who consume your video content and go on to make a purchase. You can use web tools to embed links that are specific to your videos or use your video analytics for an in depth view. They will provide you the info on which sales come from video views. However, keep in mind there will always be customers who saw your video and made a purchase later on.
Measure ROI of your #video #contentmarketing in 3 steps: Set campaign cost. Set goals. Track sales. Click To Tweet
After measuring your ROI, you can start improving your video marketing strategy. Your analytics can help you a lot in determine what needs to be improved.
Besides all the listed guidelines and above anything else make sure you deliver to your customers a quality video content, something they will find useful and worth sharing, and the effort of your making video marketing strategy will undoubtedly pay off.