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Ads Marketplace 2.0: The Ultimate Video Ads Platform

video ads platform

BridTV now takes a significant leap forward by revitalizing the video ads platform with a high-tech upgrade. With the launch of Ads Marketplace, publishers were given a variety of solutions for optimizing video ad revenue. Relying on an easy-to-use system, publishers could just sit back and enjoy the benefits of an ideally tailored video technology. Officially powered by top-tier ad demand, the ads platform is now an effective tool for a steady revenue increase.

Monetizing Your Videos Effectively

So, what is Ads Markeplace 2.0 all about? Well, it goes beyond ordinary video management and monetization. It enables you to restructure and solidify your video business, in relation to a desired financial strategy. Feel free to check out how things work on BridTV Ads Marketplace

Meticulously gathered data is delivered smoothly and swiftly so you can properly optimize your video strategy. Click To Tweet

Publishers now have instant access to any aspect of their respective video-oriented online business. Structuring your online video business means installing the necessary fundamentals. One of the first questions you should be asking in this instance is: “how to generate more profit with video ads?” The answer is simple and it revolves around ad technology. The technology to run ads in a secure and reliable HMTL5 video player is just the beginning. With Ads Marketplace you are given highly accurate data for each and every one of your videos.    

As soon as you sign into your BridTV Account, activate your Ads Marketplace and you’re practically all set. It’s a smooth run beyond this point. 

Detailed Video Ads Platform Analytics  

First thing’s first; as you start to calculate and analyze your data on a regular basis within the CMS. The chief benefit of the BridTV Analytics Engine the staggering amount of info that’s handled by the system’s machine learning tech. For instance, meticulously gathered data is delivered smoothly and swiftly so you can properly optimize your video strategy. 

With monthly reporting, it’s easier to keep your finger on the dynamic pulse of the video business. Increasing ad revenue has become a completely smooth process. The available stats offer full insight into your ad metrics: 

  • Ad Requests: keep an ever-watchful eye on your Ads Marketplace ad requests. 
  • Ad Impressions: the complete number of all impressions made via Ads Marketplace.
  • Fill rate: always make sure you know your fill rate of the Ads Marketplace demand. 

All of the abovementioned data is just scratching the surface.  

Comprehensive Revenue Calculation and Reporting   

This is the best part. Using the BridTV CMS and video platform you reap the full benefits of revenue reporting and video ad data. Valuable information is then delivered with a mere click of button. No complicated dashboards, or metrics calculation. Just a simple and fast way to get the only info you care about – how much revenue did your business generate in the past month (week or day).

Viewability
The Viewability metric is measured in %. Specifically, the data is calculated when at least 2 seconds of a video ad is in view (at least 50%).

Avg. eCPM
Monitoring CPM is a constant priority and this aspect of the analytics system works perfectly. Publishers will be able to view estimated CPM across all demand via Ads Marketplace separated between linear and non-linear ad demand. You can easily develop your monetization strategy around such vital data. 

Estimated profit
One of the key features of Ads Marketplace 2.0. Essentially you receive the sum estimated revenue from the Ads Marketplace demand. Just so you know, the amount represents data before your revenue share which is applied to this number.

Sort Per Ad Demand Partner 

As the video advertising market expands, our technology has become more and more advanced. Conveniently, the powerful BridTV Analytics Engine fuels your business with vital data. Of course, it’s entirely up to publishers on how they use this particular data.  

Utilize the Performance Comparison Chart
Get your strategy right. This particular feature will make that a simple task. The comprehensive comparison chart allows publishers to easily sort their analytics and ad data according to the Brid ad demand partners. 

Monthly Revenue Reports 
Each month you can receive finalized revenue reports. The finalized revenue shows up during the first week of the next month for revenue generated during previous month. 

Automatic Email Reports 
Automatic email reports give you detailed insight related to Brid ad demand performance. All you have to do is specify the time frame, and your email report will be sent

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