Whether you know it or not video is quickly becoming the key way for people to get their kicks on the internet. Various studies show more and more companies are already changing their course towards video content. 76% of B2B companies use videos as an effective video content marketing tactics (1). And Cisco is stating that by 2017, video will account for ‘69% of all consumer internet traffic’ (2). So what makes video content marketing a great tool for any business big or small!? Why should you join in!? And how can we at Brid.tv help!?
In its most used definition content marketing is considered a “technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action” (3). Keyword here is ENGAGE and no better way to ENGAGE them than by using video.
Back in 2008 Nielsen reported that “on average users only read 28% of words per visit” (4). Not surprising since we are hit with 5x as much information today as we were in 1986 (5). That was 6 years ago and you can expect those numbers today to be even lower giving you less and less space to spread your message and engage your customers.
Now, consider videos. Video content offers a more immediate experience with much more information served in a short period of time than that of the simple blog post. It triggers an emotional response much faster than simple blog posts, on which ENGAGEMENT can be, well, exploited. Engaged viewers are more likely to share the video with others and they spend more time on your website thus allowing you to exploit them in order to gain exposure, increase your traffic, brand your product or earn additional revenue with your video ads.
Having a player that fully supports features like social share, player embeds, close captioning, playlist and related videos, etc. ENGAGEMENT certainly helps.
What’s your take on the subject of video content marketing? Do you have any content marketing tips for us? If so let us know, we would love to share them in future posts. Contact us here.