As video content creators and video marketers, we dish out new videos regularly, often on various topics. Sometimes, we’ll want to entertain, at others, we’ll want to persuade our viewers. In the latter scenario, the last thing we want to achieve is the opposite. Unfortunately, that can happen if we’re not careful. There are many logical fallacies that can destroy our videos’ credibility, most of which we use daily without even knowing.
But don’t worry; we’re here to help you familiarize yourself with these fallacies to stop making them! You know what they say — awareness is the first step toward action. So let’s take a look at the logical fallacies that can destroy your video’s credibility!
But before we jump into it, let’s take a quick look at what logical fallacies are in the first place.
Fallacies are logically flawed statements that significantly weaken your arguments. Many of us use them every day, especially if we enter a heated argument where emotions run rampant. If you learn how to spot these fallacies in your content, you can take your persuasive videos to the next level!
Knowing these fallacies like the back of your hand and eliminating them from your videos and speeches will make you sound more persuasive to a casual listener or viewer. Not only that, but you’ll also be able to dismantle an opposing argument with ease by calling them out on their fallacies.
So are you ready to jump into our list of logical fallacies? Thought so!
|Ad Hominem||Ad Hominem is a direct attack on a person or group’s character or traits instead of their arguments. This fallacy is particularly widespread as it’s an emotional appeal rather than a logical argument.||Do you really want your daughter’s wedding to be a hippie party instead of a real procession?|
|Ad Populum / Bandwagon Appeal||This fallacy wrongfully supposes that something is correct just because many others claim it. This fallacy is particularly problematic because it directly discourages critical thinking. It is also one of the most commonly used fallacies in advertising.||McDonald’s has serviced more than 99 billion customers, so you should visit their restaurant too!|
|Argumentum Ad Ignorantiam / Appeal to Ignorance||This logical fallacy entails wrongfully posing one’s ignorance as an argument. That does nothing but reinforce your lack of knowledge.||Nobody has made contact with extraterrestrial beings yet, so they must not exist.|
|Argumentum Ad Misericordiam / Appeal to Pity||This fallacy is yet another emotional instead of logical appeal. It creates a false argument by evoking compassion toward someone instead of an argument. Note that this fallacy, in particular, is often used to manipulate others.||Teacher, can you please give me a higher grade?|
I’m sorry, but your work is for no more than a C.
But I worked really hard to pass this test, and my dad will be furious if I don’t get at least a B.
|Argumentum Ad Verecundiam / Appeal to Authority||This false argument entails misusing authority by using false or irrelevant authorities to back up your claims.||I’m one of the most handsome guys in town; my Mom said so.|
|Begging the Claim||This fallacy entails putting forward an argument whose validity is already presupposed inside your claim.||God must be real because the Bible says so, and the Bible is from God.|
|Circular Argument||This fallacy entails merely repeating what was already claimed. This fallacy just sounds like an argument, when, in fact, it isn’t.||You must be a law-abiding citizen because it’s illegal to break the law.|
|Either / Or||This fallacy oversimplifies an argument by reducing it to only two sides, leaving no possibility for any other outcomes. This fallacy is also known as black-and-white fallacy.||There are two kinds of people in this world — those that love jeans and those with no fashion sense.|
|Fallacy of Sunk Costs||This fallacy can be quite dangerous because it entails the reluctance of ceasing an action because of all the previous investment put into it. This fallacy is one gamblers often fall for when on losing streaks.||Let’s go see that movie since we’ve already bought the tickets.|
But Mark, we have work in 30 minutes!
|Genetic Fallacy||Genetic fallacy wrongfully assumes that one’s place of origin or position determines their traits, ideas, worth, or character.||My high-school teacher told me the Moon landing was fake; therefore, she must be right.|
|Hasty Generalization||This logical fallacy assumes that just because two chronologically sequenced events happened one after another that the first one caused the second.||My Mom and aunt recommend Dr. Travis; he must be an excellent doctor.|
|Moral Equivalence||Moral equivalence exaggerates your minor misdeeds or mistakes by comparing them to major atrocities.||My boss won’t let me leave the office even a minute early; he’s worse than Hitler!|
|Post Hoc Ergo Propter Hoc||This logical fallacy assumes that just because two chronologically sequenced events happened one after another that the first one caused the second.||Rick often behaves violently when I’m near. I have no clue what I am doing to make him so violent.|
|Red Herring||Red herring entails bringing up an entirely different topic or notion to avoid addressing the problem at hand. This fallacy can be challenging to identify since the connection between various topics can be quite vague at times.||We will have to raise the size of your contribution to your health care costs by 10%. Do know that we still offer lunches at regular prices in the cafeteria, and we know just how much workers love that!|
|Slippery Slope||This fallacy entails that if an action A happens, it will lead to a B, C, though X, Y, Z… This fallacy assumes that if the premise A happens, Z must and will occur. These scenarios that follow the initial premise are usually ridiculous, with no sufficient evidence to prove that they’re likely to happen.||If I have a cheat day today and eat this donut, I’ll probably get another tomorrow. If I eat one donut tomorrow, I may eat a few the next day too. But if I do that, I’ll soon be eating cake and cookies every day. I’ll quickly ruin my diet and get morbidly obese.|
|Straw Man||This logical fallacy oversimplifies your opposition’s point and then attacks that weak argument. This fallacy is one of the most widely used ones. People most often use it when they have a bias toward something their opposition might be attacking.||Tommy, no cake for you before you finish your main course.|
That’s not fair! You only love me when I eat!
|Tu Quoque Fallacy||This fallacy is a prevalent one, and it’s also known as “hypocrisy fallacy.” Essentially, this fallacy entails argumenting your actions or wrongdoings by pointing out others who have done the same.||You must quit smoking; it will kill you!|
Who are you to tell me? You’ve been smoking for 40 years now.
We know it’s not easy, but you should eliminate these logical fallacies from your videos; it will make your video ads much more persuasive! And don’t worry if you don’t get them all on your first try. Practice makes perfect! And there’s even the video editing process that can help you remove any oversights.
Oh, and if you’re looking for ways to make your videos more persuasive, why not check our article on the various rhetorical devices you can use to do that? We’re sure you’ll love it!
Until next time, best of luck!