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Learn From Your Video Analytics

Creating an effective video marketing campaign is not only about creating views, it’s about creating effective video content that will be consumed by your potential target group.  If you’re using the right video analytics, you can get insights on your prospects, and that way optimize your content and  increase engagement and conversion. Here are some advantages of using video analytics that could benefit your business:

Find out Who is Watching Your Content

With the help of your video metrics, you can find out who watched your video. Knowing what videos they’re watching helps you to create your future video marketing strategy and better tailor your future content, according to the interests of your fans. This will, undoubtedly, affect your sales and increase your leads. Our Brid.Tv platform provides you the usage of Google Analytics.  Google Analytics is a very useful free tool for tracking site statistics and it has proven to be the most widely used web analytics service on the Internet. With Google Analytics, you can see who visits your site and what is the geographical location of your audience.
Google Analytics has proven to be the most widely used web analytics service on the Internet Click To Tweet

How your visitors interact with your content?

Identify which pages or links your visitors click the most, and evaluate whether your optimization campaign is directing the traffic to the correct pages. By seeing user interactivity, you can adjust your content to your users, focus on strategies that have proven to work, and avoid strategies that don’t work. Google analytics can show you how your visitors interacted with your content. By understanding what works and what doesn’t, you can determine where best to further invest your marketing budget.

For How Long Did a Viewer Watch Your Video?

With the data on how long and how many times a viewer watches your video you can get insights into the type of content people are most interested in. A number of viewers can help you determine how your content is performing, and with this info you can create more effective and suitable content. Video creators sometimes have the tendency to  overestimate video viewers attention spans, and they produce videos that are too long. If you figure out with the help of this data that viewers are dropping off halfway through the video, you can consider breaking up the content into more snackable pieces.

Track down the most popular sections of your video content

With the data on which sections of your video are being watched, and which not, you can determine what’s working and what isn’t to engage and convert viewers, and that way you optimize your content for greater performance. Using this info, you can optimize your existing content instead of creating brand new content and that could save you time and money.

What devices do your viewers prefer using when they watch your videos?

Find out what screen size and resolution your viewers prefer so you can adapt your content to those standards and that your videos could display effectively. By using that data you can learn more about your target group. For example, if they are watching your content from mobile devices, then they prefer on-the-go consumption. With Google Analytics, you can see which browser did the user use to visit your site, it’s screen resolution, JavaScript support, Flash support and more. This data can help you in many ways, for example – if most of your users are on 1280 screen resolutions, you can make sure your design is compatible with that resolution or smaller.

Locate where your videos are being watched

This data can show you where your videos are being watched the most. On YouTube, your website, Facebook or Twitter? With these analytics, you can consider how best to drive viewers to where you would like them to end up, and determine how best to allocate your marketing budget.
Using Brid.Tv, you can embed your videos to your website, share it on Facebook and Twitter, and use Google Analytics to do your 24/7 surveillance of the effectiveness of your video marketing strategy.

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