The ongoing coronavirus pandemic has significantly changed the way businesses operate. With lockdowns and social distancing becoming our new normal, brands have had to find innovative ways to reach their customers. Most of them focused on the internet, especially on social media, to retain their existing and attract new consumers who were unable to visit their brick-and-mortar stores.
However, this wasn’t the first time companies had to adapt to uncertain times. Throughout history, the world faced a lot of moments of crisis that revolutionized the way we do business. Each time, brands were able to rise to the challenge. This time was no exception either.
With the new year just around the corner, many publishers and content creators (including us) are wondering what 2021 will bring to the industry. So, we’ve decided to take a look at marketing trends for 2021 to prepare ourselves (and you) for the year ahead.
But first, let’s talk more about what we had to deal with in 2020.
At the end of 2019, everyone looked towards the new year with hope and excitement. Wyzowl revealed that 87% of companies used video as a marketing tool. At the same time, eMarketer found that the average time spent with digital media increased by one minute compared to 2018. Brid.TV focused on marketing trends for 2020, including augmented reality, live streaming, and mobile content consumption.
Take some inspiration from these brands that used augmented reality to further enhance their marketing strategies.
Yet, not one of us could predict that the way we do business and work would change in the new year. (But this won’t stop us from looking at marketing trends for 2021 and enthuse about them.)
With the ongoing pandemic, social distancing became the norm, prompting everyone to find new ways to socialize and communicate. Companies had to adapt and redesign work so as to ensure their employees stayed safe and productive. If that wasn’t enough, education, grocery shopping, and dining out also suffered.
Need some tips on how to stay productive while working from home? Find them here!
Governments, businesses, and people — we all had to navigate this new world filled with uncertainty. And we can safely say that we managed!
Now that we are almost done with 2020, it’s time you get ready for the year ahead! We expect that not much will change in terms of working from home and social distancing in the first few months of 2021. But this doesn’t mean that your business will suffer. Just listen to your consumers’ needs and wants and bring your brand closer to them.
These marketing trends for 2021 might give you a few ideas…
It’s that time of year again! The holiday season is approaching and consumers are rushing to find exclusive deals of their favorite brands. Companies are going over their marketing budgets to see if they could squeeze in another campaign before Christmas. And content marketers and publishers are looking at their calendars to brainstorm new ideas and prep for the next year.
For this reason, we will go over the top four digital marketing trends for 2021 that will dominate the industry. You can use them to improve your marketing in 2021 and get the target audience on your side.
As you will see, all of these trends have been made possible because of advancements in technology. Small businesses and major corporations have the internet to thank for the opportunity to reach their customers.
Let’s see how technology is shaping marketing trends for 2021.
In our last year’s article, we talked about augmented reality (AR) and its potential in the industry. Experts projected that the AR market would be worth $120 billion by the year 2020. We’ve seen more and more brands turning towards AR to bring the most interactive experience to their customers. However, marketers will go one step further in 2021 with the help of artificial intelligence (AI).
Artificial intelligence is taking the industry by storm! Check out which companies rely on machine learning and AI to develop a more personalized approach towards their consumers here.
In the marketing industry, brands use artificial intelligence in various ways to improve the buyer’s journey and experience. Typically, they leverage AI in order to enhance communications, analyze data, and predict customer behavior patterns. As you probably guessed, this reduces manual work (and who wouldn’t love that).
In a nutshell, AI helps marketers understand and collect information about their target audience. As a result, they are able to boost customer satisfaction and predict what the consumers expect.
Today, AI isn’t only accessible to large companies like Netflix, but to small businesses as well. It has helped them recommend the right products or services to their audience as per their taste and preferences. And AI is something marketers will continue to utilize in 2021.
Other marketing trends for 2021 are also available to all businesses. Let’s check them out.
What is the best way to reach your customers when everyone is staying at home to help flatten the curve? Through social media! Over the years, these platforms have evolved so much that they are now considered an essential part of every marketing campaign.
In 2020, the average time spent on social media has dramatically increased. According to one research, people spent three hours per day on these networks this year. That’s almost a one-hour increase compared to 2019 when users spent 126 minutes on social media.
Now, this increase is probably the result of COVID-19 and people avoiding social gatherings to combat the pandemic. Nevertheless, it proves just how important social media is for marketing managers and publishers. And it seems most of them have taken note of that!
One survey shows that social media budgets accounted for 24% of total US marketing budgets during Q2 of 2020, up from 13% last year. Brands are increasingly making customer retention their number one priority. We predict this won’t change in 2021!
With people practicing social distancing, the way they research products, services, and brands has changed. They mostly depend on the internet to find and buy what they need. As web use only continues to grow, we expect to see this pattern in the new year as well.
Like other marketing trends for 2021, this one enables brands to increase their reach and engage with long-time and new customers.
Years ago not many would have predicted that social media platforms would come to mean so much to brands and marketers. But now rarely anyone launches a new product or service without promoting them on these networks. Major platforms, including Facebook and Instagram, have introduced numerous features whose aim is to help companies reach customers they otherwise wouldn’t.
For instance, Instagram Stories, a feature that enables accounts to post disappearing content, attracts 500 million users every day. Ephemeral content has become popular among customers, and networks like Instagram allow businesses to capitalize on this.
Reap the benefits of Instagram Stories and learn how you can use the feature to promote your business here.
Video is also huge on social media. This doesn’t come as a surprise as 78% of people watch online videos every week. Therefore, the success of TikTok was more than predictable. People want to interact with content that engages them right off the bat and what is more eye-catching than video.
Other platforms have taken a cue from TikTok. Facebook embraced live video as soon as streaming took the world by storm. It has also launched features on Instagram that are similar to TikTok. For instance, Instagram Reels which allows users to create short and fun videos and share them with their followers. You don’t need to create high-quality videos to catch the attention of your customers anymore!
Our point is — social media is and will be one of the best ways to drive engagement and interact with your target audience. These platforms and their ability to drive engagement are one of the most important marketing trends for 2021.
Selling your products or services online will be much easier in 2021 thanks to shoppable posts!
Customers can now undergo a unique shopping experience while scrolling down their Instagram feeds. Namely, the app has become more business-friendly with the feature that enables companies to sell their products right on the platform. Consumers can remain on one of their favorite networks and still purchase that product they have been after. There’s no need to visit a website in order to find the product.
You see shoes, clothes, or jackets you like on a post? Simply click on the image and buy them. It’s as easy as that!
No list of marketing trends for 2021 would be complete without the mention of interactive content.
With so much content on the internet and shorter attention span of consumers, it’s becoming increasingly difficult to reach and engage your target audience. This is why some businesses are turning towards interactive content to boost engagement and leave a lasting impression on their customers.
The enormous advantage of interactive content is that it allows your audience to actively participate in the content rather than just passively consume it. Posts that feature quizzes, polls, surveys, or tests are a smashing hit among customers and they seem eager to participate in all of these. So, if you want consumers to have fun and interact with your posts more, publish interactive content on your social media accounts or website!
From what we’ve seen so far, some brands are posting interactive content on their social media accounts. But, we do expect that more and more businesses will get on the interactive content bandwagon and find innovative ways to engage their target audience.
Based on these marketing trends for 2021, it’s safe to say that the new year will be an interesting one for publishers and content creators. The emphasis seems to be on the customer and catering to their needs and wants.
All that is left is for us to wait for 2021 and see how many companies will utilize these trends in their favor!