BridTV 5.1.2. platform update
BridTV Platform Update 5.1.2 — Additions to Header Bidding Support for Prebid.js and SpotX, Intelligent Player Sticky Behavior, Bug Fixes, and More
May 5, 2020
The Effectiveness of Video Advertising for Your Brand
May 6, 2020

Increase Your Ad Visibility With Player Intelligent Sticky Behavior

player intelligent sticky behavior BridTV

Over two years ago, we at Brid.TV enabled our users to utilize the immense potential of player sticky behavior to up their monetization efforts for the first time. To date, numerous publishers have been loving this feature and have been using it in thousands of players to maximize their ad viewability.

Namely, our sticky player allows your video ads to follow the user as they scroll down the web page. The video will remain in the visitor’s view until the ad finishes or they manually close the player. You can probably already guess why this feature has proven so popular — so many businesses have seen a dramatic increase in their ad viewability without interfering with the users’ browsing experience!

Can’t get any better than that, can it? It absolutely can! What if we told you that we found a way to enhance our sticky player even further? That is right! We managed to make it even smarter! So let us introduce you to a brand-new feature that came out with our last updateplayer intelligent sticky behavior!

What Is Player Intelligent Sticky Behavior?

So what exactly is this feature? How does it make the sticky player smarter? Well, it is quite straightforward. It functions just like the regular sticky player you’re all used to by now, but with one crucial difference — if the player is to overlap with a banner ad, it will intelligently hide instead of obstructing it. But don’t worry; your video ad will continue playing, and the player will return to its standard size and place after the user scrolls past the banner ad that would have been covered otherwise!

Yes, that is right! With this new feature, you can turn your sticky videos into real gentlemen, courteous enough to step aside for other ads!

Up Your Ad Visibility and Enhance User Experience With Player Intelligent Sticky Behavior

The benefits of this fantastic feature are manifold, but let’s cover the most obvious ones:

  • It increases your overall ad visibility — As either a website owner or an advertiser, you know how imperative it is for your ads to be seen. So is it not both frustrating and wasteful when you find that some of your impressions have not reached your consumers’ eyes just because they were concealed by another ad? That is both a loss of revenue (cost of an impression) and a missed opportunity (reaching the consumer). Well, thanks to player intelligent sticky behavior, such unnecessary losses are a thing of the past!
  • It is customizable — This point is nothing new, but it’s still worth mentioning! Your intelligent sticky player is fully customizable to your preferences and advertising needs. You can adjust the player size, its position, what buttons will be available on the player itself, and many more!
  • It enhances user experience — We all know by now how vital user experience has become to both SEO and sales. So having a clutter-free website without intrusive ads has become essential. With that in mind, player intelligent sticky behavior will help make your site look smoother and less cramped with ads, overall providing a better browsing experience.

With such valuable benefits to both your monetization efforts and user experience, you’re bound to see your revenue and site’s traffic rise!

Implement Your New and Improved Player Today! 

No, you won’t have to go through any hassle when implementing this new feature. The process is extremely straightforward! All you will have to do is add a specific option to your player’s embed code, and you’ll be all set! And no, you don’t need to be a computer wiz or a programmer to do it. All you have to do is follow this link to find a more detailed explanation of what you have to do.

So do you like this new feature? Do you plan to try it out? Is there anything particular you’d like to see added in the near future? We’d be happy to hear your feedback, so please feel free to send us some!

Until next time, good luck with your monetization efforts!

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