The Importance Of Video Content In Every Retailer’s Marketing Strategy in 2016 (Part I)
by | May 11, 2016 | Editorial, Marketing, Social | No Comments

In the past few years, many things have changed in retailer’s online market, retailers have been facing with new options of promoting their service through various digital forms. Internet has become the essential part of retailer’s marketing strategy. Without using the Internet as a marketing tool they could lose the opportunity of attracting their potential customers, and not only that, it may endanger their position in the market as they will eventually be beaten by the competition that runs a successful digital marketing strategy. There are various ways customers could improve their shopping experience with digital technologies, like visual search, wearable technology, digital retail channels etc. One of the most effective ways is to use video content as a tool to present their products.

92% of #shoppers say #visuals are the most influential factors affecting purchase decisions Click To Tweet

Faced with all this marketing potential no wonder that retailers have decided to invest more into video within their digital strategy. U.S. retail industry digital ad spending in 2018 will reach around $19 Billion.

To sum up, there are few significant element of every retailer’s video marketing strategy one shouldn’t miss if they want for their strategy to be a productive one.

Offer To Your Customers Fast And Effective Online Shopping Experience

As people are usually faced with the lack of time, they want their online shopping experience to be fast and effective. 92% of shoppers say visuals are the most influential factors affecting purchase decisions. You need to present to your viewers all the important details about your product, and to provide them with a quick and easy way to buy it.

That is why it’s very useful to make an online video presentation of your product. Customers who usually spend a lot of their free time online prefer to have the ability to go through a store’s inventory online before deciding if they want to visit the store. It’s a practical time-saving method showing your online customers all of your in-store offer, for example, a model wearing the clothes, with prices or even the position of the product in the store.

Offer Them a Mobile – Friendly Video Experience

mobile marketing

Make you online shopping experience a mobile friendly one. Stats show one of the top digital marketing priorities for retailers are mobile and basic marketing activities like search optimization and customer acquisition. According to a survey from Shop.org, Forrester Research and Bizrate Insights, retailers in North America were questioned to list their top three priorities for their digital business in 2016. Around 59% of the marketers stated mobile and marketing were their priorities.

BridTV, for example, has a lot to offer when it comes to fast and quality online mobile video experience. We have improved mobile video experience, supporting  the AMP HTML. Google Accelerated Mobile Pages (AMP) project aims to improve the performance of the mobile web and it’s backed by many publishers and digital industry giants. If that’s not enough AMP compatible players and web pages will see some SEO benefits with the Google search engine.

Social Media Presence

social media

If your customers are fans of social media channels, promoting your video content on them is a good way to capture their attention. One more benefit is that media profiles or pages rank highly in search results.

BridTV is always at the forefronts of trends giving our publishers opportunity to fully enjoy all the benefits of consuming and sharing video content around the globe. One of the many benefits we provide to our publishers is the option to share and monetize their video content on social networks. With options like advanced social sharing of video content both on Twitter and Facebook and In-wall Facebook video player display we give new possibilities to our publishers to skyrocket their engagement.

2015 was the year of explainer and product feature videos for retailers. In our next post we’re gonna talk about the types of video content that have the potential of expanding your digital reach during 2016.

Tagged: digital marketing, marketing strategy, retailer