January 2018 update: Video marketing has steadily turned into a priority for most marketers in 2017. It was marked as Facebook’s top 2017 content and it made YouTube the second largest search platform.
There is no doubt video will continue to shape the digital marketing industry in 2018. CISCO reports video will be representing 80 percent of all Internet traffic by 2021, up from 67 percent in 2016.
With 2017 behind us, now is the best time to look at the current offering of the internet’s top HTML5 video players. So, where does BridTV player fit and what will be the focus of video players attention in the future?
There’s a lot to consider when choosing an online HTML5 video video player today. Delivering video across all major mobile and desktop platforms, with full support for HD and live streaming HLS and MPEG-DASH protocols at the same time is not an easy task. In a fast-paced and fast-changing industry, such as online video, making the right choice for the video player you’ll be using can be crucial for your business. We can help in that regard.
In our constant effort to provide unique HTML5 video player features to our publishers, and we are determined to show you where our player fits in a competitive but rewarding world of online video players.
As you can see in the table above, we’ve reviewed and compared top HTML5 video players available on the net today so you don’t have to. Each player, and platform behind it, were reviewed with the same criteria in mind: mobile platforms usability and compatibility, live streaming support, video ad monetization options, VAST and VPAID ad compatibility, AdBlocking management, analytics and support, customization, Integration/API, out-of-the-box features and finally price (in the table below).
It’s not easy to single out which player is the best fit for your business (big or small) just by looking at the tech stats. You see, a video player is only good as the video platform behind it.
Check out what sucks! #HTML5 #VideoPlayer is only good as the #VideoPlatform behind it! Click To Tweet
Basically, a video platform should cover all your video needs. It should allow you to host videos if you want, encode and stream videos, manage content (add, remove, publish, unpublished, share, embed etc.), customize player to match your brand, track engagement through video analytics, serve ads and monetize your video content. Most of the listed players/platforms do that. What separates them, however, are unique features they have and the price tag they carry.
Where do we begin? HTML5 video player already plays a critical role in the way publishers content is delivered. It’s all about speed, performance and availability across all devices (mobile and desktop), browsers (Chrome, FireFox, Safari etc) and platforms (website, Facebook, social network sharing etc.).
#AdBlock recovery, #Facebook Instant Articles, #HLS, new #pricing...All that with just a fraction of the price you'd pay for an enterprise level #videoplatform! Click To Tweet
Besides AMP video player support and Facebook Instant Article embed code support we are among the first to introduce video player async embed code that will asynchronously load the video player, allowing the rest of the page to render simultaneously and significantly improve website performance.
With the huge popularity of video, outstream video advertising has emerged as an important revenue source for most publishers, regardless if they utilize video content for their business or not. Our outstream ad unit is viewable by design on any screen, any device, at any time.
Live streaming has become one of the best ways to connect and interact with your audiences. Mobile live streaming is the next step.
Online publishers strongly rely on advertising for revenue and they already see ad blocking as a serious threat. Our proprietary ad de-blocking tech AdIQ helps small businesses and large enterprises ensure their video ad content is seen on any desktop or mobile device.
When it comes to budget and pricing, well, not everyone can afford an enterprise level platform. That’s fine, because not every business needs one. We’re not offering the middle ground here but top performing video player and platform for a fraction of the price you are paying now!
It’s no secret that video ads were responsible for massive publisher revenue in 2017. With Better Ads Standard gaining traction from major companies and already announced browser (Google Chrome and Microsoft Edge) blocking of autoplay video with sound option it will be interesting to see what video platforms have in store as an alternative to their publishers.
Whatever they come up with it needs to be short, catchy and engagement-centric. We live in a world of short-form content and ever-shortening attention spans. So far most publishers used the 30-second digital video ad form as the most popular one and most engaging one. But the problems occur when a 30-second non-skippable ad is seen in a 45-second clip. All this prompted YouTube to experiment with shorter video ads and 2016 introduced their 6-second bumper ads.
The result of this experiment: Google has announced that in 2018, it will end non-skippable 30-second ads that appear before a YouTube video. Industry-wise, this means we are going towards the adoption of 6 to 15-second ads across brands, publishers, and platforms.
And that’s not all we’ll be tackling with in 2018. Of course, everyone is slightly concerned now that there are so many ever looming uncertainties surrounding Net Neutrality. There is a programmatic advertising transparency standard from IAB, the ads.txt standard, already battling illegitimate sellers.
Creating high-quality engaging video is expensive. In order to continue creating videos with the same level of quality, most publishers are looking for a way to monetize their video content outside of free services such as YouTube. Third-party white label video hosts much like BridTV video platform let you integrate your inventory in ways that YouTube does not, offering you a chance to earn additional revenue with the same video content.
Simply put, a paid platform grants a more controlled environment where you can maximize your revenue without worrying about any changes in content policy that might suddenly affect your business.
With plenty of opportunities on the market, everyone needs an HTML5 video player.
It’s up to you to decide which one suits your business needs.