Video content can serve you as a fantastic tool for increasing conversions on any website. Nowadays brands more than ever are using videos on landing pages and on other pages of their websites to keep visitors engaged and convince them to make a purchase. The impact video has on increasing visits on your web page proves the fact that posts with videos attract 3 times more inbound links than plain text posts. That is why video marketers need to make a good point while making a video that will be a part of their marketing strategy. Making a successful Video SEO Strategy is about attracting visitors with your video and making them stay on your website, and eventually converting them into your regular visitors. Here’s what to keep in mind if you want your video content to drive more search traffic to your own website: Posts with videos attract 3 times more inbound links than plain text posts Click To Tweet
Hosting Your Video
As of July 17th, there’s been spotted a change in how videos are displayed in search results, as Google is no longer showing video snippets for most of the brands and YouTube. Video snippets are one of the most popular forms of video content known to increase clicks and getting pages ranked highly. As a result of this, lots of blogs are suggesting to move all your videos to YouTube to get snippets and that way improve your SEO. We are all aware that YouTube is the most popular video hosting service but a successful SEO strategy is all about building an authoritative domain that you own and control. So if you don’t want to compete with your product videos on YouTube, the right decision would be not putting your video there. If you want your video to end up being found in search engine results (SERPs) for a specific term, it would be better to host on a different platform that gives you more control over the ownership of your video. When embedding your videos on your web page, use online video platform to brand your video content and improve your SEO, as Custom SEO embed code influences your own site instead of YouTube. Videos for conversion should be self-hosted or hosted with a secure third-party solution because they should be used to get rich snippets and drive additional traffic to the “money pages” of a website.
Social Sharing and Link Building
If you want for your video to become popular and memorable, people need to be able to comment on your video and share it with their connections on social networks. Some services offer tools to help you share video content. The best place to start is by sharing on social media channels so that your user base can help you spread the word. Videos that are likely to create social buzz should most likely be placed on your website to help build your websites authority. If you want to build links back to your videos, Integrating the video into a blog post, providing the users to easily share them directly to social media, and promoting through other marketing channels is the right solution. If it’s done well, a video can generate a large number of links for a website.
Video content can improve clickthrough rates, and even without snippets, you can create descriptive meta title and description tags that let searchers know you have a video worth watching on your page. Choosing keywords for your video is very important, especially when we are talking about the actual filename of the video since search engines seek for the filename and that way conclude what the video is about. You need to pay attention to creating an appealing title of the video as well, as some platforms provide keyword fields to fill in when uploading a video.
Make your video a Mobile Friendly one
Mobile usage is only getting bigger. EMarketer’s new report predicts that mobile programmatic advertising will be worth $9.33 billion in 2015, accounting for 61% of total programmatic display ad spending in the US. eMarketer’s stats show by 2017 mobile programmatic advertising will be worth $20.4 billion compared to PC (only $6.34). Due to the report, video and so-called native advertising are expected to dominate in the programmatic growth in mobile. Latest ShareThis latest study on social behavior across various devices show that sharing on mobile devices is notably more frequent than on desktops. Those stats point out that mobile should be the focal point of all video makers and marketers out there, and if they want to get more fans you need to make your video a mobile friendly one.
Create quality video content
Making content that is valuable and useful is key to building a domain that has authority. While creating your video content make sure that the content you post is something that your audience will be willing to share or link as well. Many think a tight budget is a limited factor when it comes to making a quality video content, but if you choose the right platform that can provide you a way to distribute high-quality video content and make additional revenue share for free, you have no problem. When it comes to making a video that will both fit into your budget and have an impact on your sales and marketing goals, the trick is to make it interesting and compatible with your strategy and the other components in your campaign. Putting the time and effort into making great content with great media should be rewarded and helps grow the authority of your site: another reason to lock that media down to your website rather than YouTube.
Let’s sum up then, the core of an SEO strategy for video content is focusing on increase conversions, link building, social shares, and building brand awareness through your video content, and if you follow these steps your efforts will eventually pay off.