In the world of video monetization, staying ahead of the competition is never easy. Luckily, you can always upgrade your business model, albeit that can be a potentially overwhelming task for most business owners. So, you have decided to make the most out of your organic traffic and you wish to monetize video content. Well, Prebid is an ideal way to do that. You can set up a feature-rich video player and CMS, so you can monetize properly and then sit back and watch while your business experiences growth. There are several extremely effective techniques that allow you to do so, and header bidding is one of them.
This particular technique has one major advantage over other monetization solutions. To put it as simply as possible, it’s a technique that involves running SSP and ad exchange code directly on a web site. After that, the publishers get bids on their inventory that could otherwise be unavailable via their primary ad server. Next, the returned bids pass into the ad server, thus competing with direct demand and the primary ad exchange on an even playing field so to speak.
So, how does #HeaderBidding even work? Click To Tweet
Okay, that’s the simplified explanation. However, as of late, we have been getting lots and lots of questions from our readers, publishers and active clients, which is why we created this handy image/infographic (courtesy of our in-house marketing team). In short, this is how header bidding works, when integrated into your on-site video monetization system, along with BridTV technology:
Now we have a clear idea of how the system of header bidding works, we should take a quick look at some of the main advantages of integrating Prebid via the BridTV into your web site / page:
Of course, there are other advantages of this system, including quick and easy implementation, the fact that you’re working with open source tech (i.e. code is open for reviewing), and so much more.
To get some extra info about Prebid and Header Bidding, check out our previous blog update regarding our in-house Native Prebid Video Player.