Content creation is brimming with direct-to-consumer opportunities, and there are innovate content creation tools on hand, as a great number of businesses turn towards online video. Meanwhile this year has brought essential tools for live streaming – Facebook Live, Snapchat Stories and prior to that, Vine.
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On the other hand, users are after the old create-and-view recipe, which is served to them via YouTube’s new ‘live’ features, which are very easy-to-use.
Of course, apart from that there is the matter of personalization and distribution. “Scalable personalized content will be ever present.” Now marketers face a big challenge which is producing quality video and lost of it, while agencies are considerably expensive for most businesses, and too slow to respond to the social web.