Google Testing Video Ads in Search Results
by | Aug 25, 2015 | Video Industry News | No Comments

Google is testing promoted video ads in search results, claim the sources familiar with the company’s future plans. The search video ads have come up in discussions between Google and the ad industry as this format could bring some extra bucks in the marketing and advertising industry. Google is not the only search engine interested in promoted videos in it’s results. Yahoo is developing its own version and Bing sells “Rich Ads.” The company doesn’t want to discuss on any plans regarding this subject, but it was mentioned that Google has played with the format in the past. Experts believe that this could change the way brands approach search marketing if promoted videos were introduced more widely. It’s not clean yet if catching consumers while searching the Internet is the right context for this type of advertising.

Read more: http://digiday.com/platforms/gusher-money-google-testing-promoted-video-ads-search-results/

Tagged: google, google search, Search Results, video ads, video advertising