Google stated they plan to roll out fast-loading AMP (Accelerated Mobile Pages) pages into its mobile search results early next year. This project is intended to make pages appear super-fast for those who use mobile devices. The company announced there are partners set to help publishers earn off those pages. Outbrain, AOL, OpenX, DoubleClick, and AdSense are working within the framework to improve the advertising experience for users, publishers and advertisers on the mobile web. The reason these additions are important is because it will enable publishers to have better flexibility to monetize their mobile pages, and to avoid some limitations, like in systems, for example, Facebook’s Instant Articles and Apple News.