The official word is that Google is now closer to turning into a one-stop, cloud-based service for major media companies. It was recently announced that Google purchased Mountain View, California-based tech company Anvato. The full details of this deal were not disclosed to the public.
@Google Buys Anvato, Adds Cloud-based Tools for #OnlineVideoPrograms Click To Tweet
Specifically, Anvato is now a part of Google’s Cloud Platform. It’s a media content platform that automates the encoding, editing, publishing and secure distribution of video through various platforms. Google previously offered cloud-based rendering, media archiving, video transcoding, distribution and so on.