Many marketers think that the key, to building a successful viral video marketing campaign, lies only in two simple steps – creating a memorable video content and sharing it with social media. But the fact that users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75 billion pieces of content on Facebook every 24 hours shows that the chances of breaking through to a wider audience via social networks is becoming more difficult each day.(1) So if you want real results, that is not enough, you need to have a clear strategy, to think ahead and that way create the best possible outcome.
Here are some tips that will help your video go viral:
1.Make a video with strong video engagement
To really think ahead and to expect your video to do well, you have to figure out what kind of impact you want your video to have on the viewers. For example, back in 2012, Dumb Ways To Die announcement campaign by Metro Trains in Melbourne, Australia became a viral sensation. Why was it so successful? Well, it was cute, catchy but violent – three factors that always get people’s attention. On the other hand, to achieve video engagement, sometimes you need to experiment, for example, to test your video with a small sample of viewers. So, by gauging their reaction you will get a better picture of what effect your video will have with other potential customers, adjusting it and fine tuning until you get acceptable results.
2.Choose the right time for your video
You should think about picking the right moment (day or hour) when your potential customers would get the chance to watch your video, and the key is probably to study the strategies of similar campaigns. For posting on Facebook, focus on the end of the week, because, for this social network, engagement rates tend to rise as the week goes on. According to a Buddy Media study, they’re 18% higher on Thursdays and Fridays (no wonder why :)). On Twitter, the way to make your video posts stand out is by trying off-peak times—like weekends, when click-through rates tend to be highest. Times like lunch or before and after a meeting in the morning hours are when folks usually take a quick peek at Twitter.
3.Find your initial views
You need some initial audience to watch and share your video, and that can provide you more video views. You can get them, for example, from your mailing list, but the most important thing is that you can consider them interested in your product. Because, if you choose the wrong target group, viewers will ignore or will click away from the video, and all your hard work of making quality video content, is gone to waste.
4.Get your video on the Must-see list of your potential clients
The most important thing for video that’s gone viral is to be popular, and you have to make it popular, convince your audience that they have to watch it. For example, you can do that by speeding up the effect of you viral campaign by getting more paid ad views and that way reaching out you the biggest audience. One more tool, that you can use, is the power of Youtube. More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos. YouTube algorithms place special weight on the first 24 hours after a new video is posted. So take action-demonstrate to YouTube that your video is one of the special ones that they should feature and promote. To do this, views, comments, thumbs-ups, and shares during the first 24 hours after upload can really help you out.
And, of course, if you want your viral campaign to be a success, your video must be reachable on your website as well as on your YouTube channel, at all times, on any device (Brid.tv allows just that). So by thinking ahead and carefully checking these steps, you will enhance your chance to make your videos go viral and have a worthy launch off.