According to SimpleReach, Facebook referral traffic (counting down the desktop and mobile results) to the top 30 Facebook publishers has declined by 32%. This results refer from the beginning of the year till October, states this distribution analytics company.The results are similar with those from SimilarWeb, which looked at the 50 biggest publishers of this social network from the beginning of the year till September. The main question is why publishers Facebook traffic has declined. Some of the publishers stated Facebook doesn’t communicate directly with them about their traffic fluctuations. One of the reasons publishers have listed is that they have difficulties when it comes to isolating its own actions from things Facebook does, and that might directly influence their traffic performance.