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June 8, 2017

Facebook Video: Links, Stats, Engagement, Audience Reach…

Unless you slept under the rock for the last couple of years you know how important it is to promote your business with video. And you know how important it is to be present on every screen and every platform. We’ll talk about getting yourself to every screen (desktop, laptop, iPhone, Ipad, Android etc.) some other time. As for platforms we’ll stick with Facebook today.
With potential Facebook Video viewing audience of 1.71 billion monthly active users, it’s easy to see why so many publishers are turning their heads exclusively to Facebook video. A plethora of options Facebook is offering is what keeps it growing. From Live Video over native video posting and video sharing options to video advertising and Facebook Instant Articles, there is something for every type of business.

#Facebook #Video viewing audience: 1.71 billion monthly active users. Click To Tweet
We’ve already explained why we think your video marketing strategy needs YouTube, Facebook, and a third party video platform. Today, I wanted to share few incredibly valuable posts that helped us make our Facebook video strategy efficient. Thanks to these we’ve extended our reach and engagement across Facebook.
The 11 Biggest Facebook Video Statistics Marketers Need To Know For 2017 – Kick off first understanding the landscape you’ll be diving in.
State of Online Video Q1 2017 Report – Already top media publishers drive 86% growth in video views. This report from TubularInsights gives unprecedented insights into what’s happening on the major video platforms.
Facebook Mobile Video: What Marketers Need to Know – Mobile is leading the way in terms of engagement. If you are interested in getting more traction with your Facebook videos check out SocialExaminer’s 14 way you can undertake to stand out on FB.
17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos – This Buffer post is easily one of the most comprehensive posts I ever found on a subject of the Facebook video. What-more, it is updated on a regular basis staying fresh with trends and changes you might wanna keep an eye on.
Facebook Video Practice Changes – Long or short form videos? Which one will work the best for your business?
How to Advertise on Facebook in 10 Steps – For those of you looking to advertise on Facebook, WordStream’s post will help you understand the subtleties you need to be aware of in order to get the most out of you budget.
What are your favorite posts about Facebook video? Let me know what do you think. Share your thoughts, links and questions in the comments section, below.