Easiest and Quickest Ways to Set Up Your Gaming Channel
by | Aug 16, 2016 | Editorial, Marketing, Monetization | No Comments

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In this day and age, video games are more prosperous than ever. There are several reasons why you should consider using video platforms as the means to expand your video game businesses. After all, we’re talking about one of the most profitable industries out there. Currently, video games generate considerably more income than the Hollywood movie business. For example, major publishers such as Activision Blizzard are projecting peaks in revenue of up to $1.46 billion, compared with $759 million a year earlier.

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Additionally, the video game business has begun to influence marketing in a big way. Just take a look at the marketing lessons we’ve learned from products like the AR (Augmented Reality) game, Pokemon GO.

So, without further ado, here are the easiest steps you can make in order to set up your game channel.

1. Try As Many Different Video Platforms as Possible

Setting Up Your Own YouTube Channel
– One of the first things you should consider is setting up at YouTube channel because it really is the easiest thing in the world and it’s user-friendly. All you require is a Google account. Make sure you try alternate methods like using other platforms. For instance, you can turn your WordPress site into a video blog with BridTV.

Facebook Live Video
– You may not be aware but 16 million videos were uploaded directly to Facebook in June 2016. Facebook video is becoming more and more prominent and is reaching significantly more people that text posts.

Twitch 
– While YouTube supports game streaming via YouTube Gaming, utilizing Twitch is still your best bet and probably the easiest way to start streaming your playthroughs.

2. Play Play Play

No matter how hard you try to stay in line with the competition, and in video game coverage there is an insane amount of competition these days, you’ll need to actually play as many games as possible. This means sticking to what currently the most wanted video content in the video game world. As a starting step, you can turn to any of the currently popular e-sports games (League of Legends, Hearthstone: Heroes of Warcraft, Dota 2, Overwatch, Counter-Strike: Global Offensive and so on).

3. Stream Stream Stream

Playing games is important because you’ll get to know the community and see how each game works, and what are the key aspects that reel people in. Of course, none of your play time with games won’t matter much unless people see it and lately streaming has become the best way to do that. People love to watch live streams of playthroughs, and as we’ve mentioned earlier Facebook Live and Twitch might be your best starting points for that. Of course, other platforms, like BridTV, also offer the option to live-stream whatever you’re playing. It’s also quicker and easier to monetize.

4. Monetize With Other Platforms Like BridTV

YouTube allows you to monetize your videos, but in order to do that you have to reach a lot of people. In other words, your videos have to garner plenty of views and your channel has to accumulate plenty of subscribers before you start making serious money via monetization. Luckily, there are video platforms out there, such as BridTV, and with the Brid 2.0 WP Plugin you can swiftly turn your website into a functional video website. Brid is powered by Google for both desktop and mobile web to deliver ads across all major devices, with full support for VAST and VPAID standards. Setting up your ads and monetizing your content takes seconds and, more importantly, it’s free. It also supports all major video ad formats: pre-roll, mid-roll, post-roll, overlay, etc. At the same time, you can also play YouTube videos in the BridTV player. Skin your YouTube content to emphasize your site and brand while having the video views counted on your YouTube channel as well!

5. Promote and Share

Streaming or sharing game videos via Twitch or YouTube is one thing, reaching a bigger audience is something else. Until you reach a wider audience, it’s best to stick to niches that you know your content will reach, as opposed to aiming for a huge audience (that is always the bigger challenge). Anyway, in order to do that make sure you keep up with the trends on social network sites, especially sites like Facebook, Twitter, Instagram, Snapchat, and so on. You also have to think about online video marketing and the best social media tools on offer.