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Digital Gaming: Gamers Are Spending More Than Ever Before

Digital Gaming: Gamers Are Spending More Than Ever Before

There’s no stopping the video game industry. You might think that lockdowns, social distancing, and a global pandemic have hindered digital gaming, but they haven’t. The industry is still on the rise! At a time when companies are scrambling to stay afloat, gaming startups have been able to generate funds. There’s something that keeps people returning to the virtual worlds these startups create.

Back in 2017, the video game market in the U.S. was worth $18.4 billion. Just a year later, consumer spending on gaming reached a record-breaking $43.4 billion. Even doubting Thomases were convinced that the online gaming craze was not a passing fad — video games were here to stay.

And so little has changed in 2020. While practicing social distancing, people around the world need to fill in their spare time. Some decide to binge watch Netflix or scroll down their Instagram feed. But, it seems that the majority of them are opting for video games.

Indeed, games have always been our favorite pastime, but the trend is now changing. Namely, digital gaming is becoming a source of social engagement, providing a sense of belonging to a community and, to some, meaningful employment.

Yes, online gaming deserves all the attention it’s attracting. In fact, June was an exceptionally good month for video game companies. And we’ll tell you all about that in this article.

Let’s dive in the gaming world!

Digital Gaming Numbers Are In

With many forms of entertainment shuttered because of COVID-19, digital gaming isn’t going down the same road. According to the NPD Group, the industry saw a 26% increase in video game sales in June. That’s the most money gamers spent in a June ever since 2009.

Furthermore, NPD reported that hardware, software, accessories, and game card sales amounted to $1.2 billion in June. It seems that this month was a record-breaking one for the video game industry. Year-to-date spending on gaming gear and equipment reached $6.6 billion which is an increase from the same period last year.

At this rate, 2020 is set to become the best year for video games in a decade.

What’s more, industry experts believe that these numbers were a result of, in part, people staying home due to the pandemic. They needed to adjust to the new normal and digital gaming has certainly helped them weather these challenging times.

Gaming Companies Trying to Meet Demand

That’s right. While other businesses are reporting loss of revenue, video game companies are trying to meet COVID-19 demands.

According to Bloomberg, Sony will make twice as many PlayStation 5 consoles than it had originally planned. The company’s aim was to manufacture five or six million consoles. However, the coronavirus pandemic has changed this goal. Now, Sony wants to produce nine or ten million consoles. Bloomberg attributed this massive boost to the extra entertainment demand from people locked at home.

But Sony isn’t the only company benefiting from the current state of affairs.

Nintendo is also giving its all to meet demand. The Nintendo Switch is harder to find now more than ever before. Indeed, the spread of the coronavirus has increased demand for the game system while also hindering production. However, the video game company is ramping up production and shipping the Nintendo Switch all over the world.

It remains to be seen whether this surge in demand is only because of the coronavirus or it’s the new normal in the digital gaming world.

Video Games Dominating the Market

The release of some pretty strong titles probably also led to June’s digital gaming boost. Many gamers wanted to see what some of the most anticipated games had to offer. That’s why they rushed online to purchase these titles and help them record massive sales. Let’s see what people played in June.

We’ll start with the first game on the NPD’s report — The Last of Us Part II. This Sony game was released on June 19 and it quickly became a hit. It was June’s best-selling game, beating other titles. As NPD pointed out, The Last of Us Part II recorded the second-best launch month for a Sony-published game, only trailing behind Spider-Man.

Furthermore, Call of Duty: Modern Warfare came in second as far as sales were concerned. But, June was a busy month for Nintendo as well. Namely, its Animal Crossing: New Horizons ranked third in the NPD report.

It’s obvious from everything we’ve said that digital gaming is on the rise. And we can’t wait to see what the rest of the year will bring to this industry. As we wait for that, let’s see why online gaming is so attractive to people around the world.

Why Is Digital Gaming Appealing?

Sometimes we want to shut our brains off and immerse ourselves in different worlds. Video games help us fulfill this desire. Indeed, 2.5 billion people played these games in 2016, proving that this pastime became an integral part of our daily lives.

More often than not, people like video games because they are their go-to medium of entertainment. As you know, many games have storylines or missions that engage a player’s mental and emotional sides. Players keep coming back for more because they feel challenged. Sometimes it’s explosions, fighting against opponents, and gun fire that attract people’s attention.

Regardless of the reason, gaming has become a way of life. In fact, 75% of Americans have at least one gamer in the household. When used correctly, digital gaming has the potential to show us how the world looks through someone else’s eyes. Not only that, but video game companies have the opportunity to craft experiences that engage our minds. In the end, we feel like active participants in shaping our destiny in their games.

So, it’s no wonder that gamers spend hours trying to save planets, dodge bullets, and dismember Grecian monsters.

But, there’s one thing we love more than playing video games — watching live streams of other gamers.  And here’s why.

Why Do We Watch Others Play Video Games?

At first glance, watching others play video games doesn’t sound that appealing. However, people still do it. Indeed, Twitch attracts over 15 million daily users who watch live streams every day. The famous platform also has 3.8 million unique broadcasters. Both of these numbers show that live streaming is here to stay.

There are many reasons why we stream video games, but the three most important ones are:

  • Skills of the gamers who stream them
  • Having the opportunity to be part of a live experience
  • Getting entertained by the game, the player, and the chat channel

Digital gaming benefits enormously from live streaming. While watching live broadcasts, novice and experienced players can discover new titles, thus increasing sales of those games.

Live Stream Your Games With Brid.TV

We at Brid.TV are constantly analyzing the trends and determining what customers around the world want to get from digital marketing. Currently, consumers are very big on online videos, especially on live streams. That is why we offer publishers, content creators, and gamers a chance to stream live events in high quality!

If you’re a video game aficionado and want to show your mad skills to the rest of the world, join the Brid.TV family! You can broadcast a live video while you’re slaying dragons or saving humanity in your favorite game. Not only that, but you can also record tutorials, teaching players how to pass different missions, and post them on the Brid.TV Video Platform. Well, you can record anything you want and use our powerful yet affordable platform!

If you want to start live streaming at Brid.TV, you’ll have the following benefits and features at your disposal:

  • DVR Support (the ability to play, pause, and rewind live events)
  • Multiple Streaming Quality Renditions (including HD)
  • Mobile Live Streaming
  • Live Stream Monetization
  • Premium Customer Support

So, don’t wait a second longer! Digital gaming is on the rise and it’s in dire need of a new star. With Brid.TV, you can become a brand new video game sensation! If you have any questions, don’t hesitate to contact us.

All the best!

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