Magna Global ’s latest report on the global advertising marketplace shows, based on the data collected from 73 countries that media owner advertising revenues grew by +3.2% in 2015 to $503 billion. This result is lower than the previous forecast (the last prediction was +3.9% in June). According to Magna Global estimates digital ad sales are expected to increase by +17.2% globally this year, compared to sales on traditional media formats that are expected to decline by -2.0%. Digital spending is expected to reach $160 billion next year. TV advertising will account for $190 billion in 2016. Due to the Magna Global ’s stats, in 2017 their positions will be vice-versa.