Digital Ad Spending Expected To Surpass TV By 2017
by | Dec 11, 2015 | Video Industry News | No Comments

Magna Global ’s latest report on the global advertising marketplace shows, based on the data collected from 73 countries that media owner advertising revenues grew by +3.2% in 2015 to $503 billion. This result is lower than the previous forecast (the last prediction was +3.9% in June). According to Magna Global estimates digital ad sales are expected to increase by +17.2% globally this year, compared to sales on traditional media formats that are expected to decline by -2.0%.  Digital spending is expected to reach $160 billion next year. TV advertising will account for $190 billion in 2016. Due to the Magna Global ’s stats, in 2017 their positions will be vice-versa.

Read more: http://marketingland.com/forecast-digital-spending-to-surpass-tv-next-year-in-us-globally-by-2017-155218

Tagged: Digital ad spending, online advertising, TV advertising