Year in and year out websites (give or take a day or two depending on the industry) have 10 days between the 12th and the 22nd to exploit their rise in traffic due to Christmas Holiday. Last year ClickZ reported 54% of holiday shoppers say they plan to shop on their smartphones. With 51% of Online Video already playing on mobile devices today you can expect the number of mobile shoppers only to go up.
Fear not if you are BridTV publisher. Our latest VPAID tech helps publishers maximize revenue and views for any Ad strategy across all devices With a single CLICK! It’s simple really. Up until now autoplaying of VPAID 2.0 creatives on mobile devices and in-page on iOS was not possible. We made it possible and gave our publishers a head start over competition. A head start that will drive sales especially during upcoming festivity times.
Customizing Video Player For Mobile And DesktopCustomize your #videoplayer for #mobile & desktop. Experience rise in click-through rates… Click To Tweet
People are turning to videos before purchase to help them shop, looking for advice, inspiration, and/or product reviews even more so than in previous years. With video clearly being at the forefront of most of the consumers purchasing decisions keeping them occupied for few more seconds can significantly help enhancing your reach and conversion. Our video platform stats show that websites which have used our intelligent sites skinning option for their player (either one of 33 pre made skins we offer or customized skin to their liking) have experienced a rise in click-through rates (engagement) of 30% on average. What more 80% of BridTV users say customized video player have helped them branding and engagement vise!
If you haven’t done it already get your business Christmas ready. Hopefully you already know your audience and their habits. Avoid biggest problems with content marketing, improve your video SEO and practice one of these online video marketing lessons to make the best out of your Christmas traffic.