As of January 2016, an average of 100 million hours of video was watched on FaceBook daily. YouTube has over a billion users and every day people watch hundreds of millions of hours on YouTube and generate billions of views. Nowadays, everybody is talking video and everybody is doing it! We’ve talked and talked about importance of video in every business marketing strategy (kind of an obvious thing to do being an online video platform and all). However, most marketeers still have problem understanding the basics like video ads, video views, VAST and VPAID ad tags etc. While some features are universally accepted by the industry, some, like video views, are still treated differently by each and every company that has it’s fair share in the industry.
The need for explanation was obvious to people at Buffer (an amazing social media management tool) so for their latest podcast they invited Sunny Lenarduzzi, an award Winning Social Media Strategist specializing in Video Marketing, to hep them up explaining just what counts as a video view on Facebook, Instagram, Twitter, and Snapchat.