Content marketing is becoming the essence of marketing departments across the world. Latest stats show that companies spent around $118 billion on content marketing in 2014. A study from Curata reveals that 75 percent of marketers plan to increase their investment in content marketing in 2015. This year won’t just belong to big brands. With more opportunities than ever before for marketers to launch their brand identity, small businesses should be ready to spreading their messages out there. Around Sixty percent of small B2B business owners said they plan to increase their content production in 2015. In fact, 94% of them already use content marketing in some form. Here are some tips what you can pay attention to if you want to make a big business push while creating your content:
Brands who want to position themselves in their marketing place are producing a large amount of content and plan to create even more in the future. Maintaining something like a brand blog and posting content on a corporate or business blog can be extremely effective for spreading your content. If you do it right, your company can become a leading voice in your field. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. When you use photos and videos in combination with written posts, you will surely create more attractive content and give richer material about the subject you want to talk about. By using different methods of engagement, you will avoid losing those potential fans who like videos more than text posts or images, or vice versa.
Cardinal rule of creating engaging content is focusing on what people want to know about your brand while visiting your web page. Most people want to have more information about a product before buying it. They want to know if a product or service will provide them with what they want, and how easy it is to use. Use your content to answer real questions of your customers and provide them product information through text, infographics and videos.
“A goal without a plan is just a wish”, a French writer Antoine de Saint-Exupery once said. Planning your marketing strategy is simple – just take the time to carefully design your future actions, the further ahead you plan, the better your content will be. It can be a big opportunity to get ahead of your competition. The Content Marketing Institute and MarketingProfs report shows 93% of B2B technology marketers use content marketing to attract customers, but only 34% of the them believe it is effective. The reason for this is their lack of planning their marketing strategy, as only 33% of B2B marketers have a documented content marketing strategy. Technology marketers who have a documented content marketing strategy are more productive when compared with those who have a verbal only strategy, or are without a clear content marketing strategy. This report also reveals that 59% of the B2B technology marketers who have a documented content marketing strategy feel they are effective.
If you want to appear in the top of Google’s search results, make sure your content is SEO-friendly. One way to provide that is to consistently post quality articles. Think about search engine optimization. Identify the most relevant (and searchable) keywords for the subject matter, and think about the best way to incorporate those search terms into the title and body of the post. Once you’ve done that, web traffic will gradually start increasing.
Your audience can increase if you share your content across multiple platforms. Using Twitter and Facebook not only can help you engage with your consumers, but also encourages them to engage with each other. 67 percent of Twitter users are more likely to purchase a product from a brand that they follow on the social media site. The undoubtable influence that a product video has on shoppers before making a purchase proves the fact that 74.9% of respondents said watching a product video before making a purchase has proven to be very helpful, according to an Animoto study. As audiences are naturally wired to be more engaged with visual content, and as 90 percent of the information that comes to the brain is visual, give BridTv online video a try since no other platform offers such social sharing options – In-Wall Facebook and Twitter video player display. When it comes to promoting your company or service on Twitter, BridTv online video player now enables you to embed your videos in a tweet via Twitter Player Cards and TWEET your video worldwide. Our Brid Team has added support for In-wall Facebook video player display as well. So grasp this social sharing opportunity with BridTv and spread your brand message right away.