Since its launch in 2010, Instagram has helped brands engage with their audience and spread their message through visuals. Today, the app has more than one billion active users every month, and it’s one of the most popular social media platforms around the world. Brands use it to gain traction and attract new customers. However, some of them are making Instagram marketing mistakes they ought to avoid. And you’ll hear all about them soon.
Apart from growing its user base, Instagram has also expanded its features. The network is keeping up with the times and listening to the audience. In the last couple of years, Instagram has added live video, Stories, and Boomerangs. It has also embraced advertising and business accounts, creating a safe haven for brands. In fact, 90% of accounts follow a business on Instagram.
In addition to the platform’s growth, users are spending more time on the app. Indeed, they spend an average of 53 minutes per day on Instagram. So, brands have realized that the app is valuable to them. Although the number of brands on the social network has increased, some of them struggle to grow their follower base.
Whether you’re considering opening an account or improving your Instagram game, discover common Instagram marketing mistakes and try your best to avoid them.
We know that marketers don’t need to be convinced of how powerful Instagram is. It can be an amazing platform when you want to tell your brand’s story in an engaging and creative way. There are many features that can help you get noticed and followed on the app. You can join other 500 million accounts in using Instagram Stories, or you can start a live conversation with your followers through IGTV.
Other brands also use this feature to engage their audience and spread their message. However, some of them make Instagram marketing mistakes without even realizing it. In this post, we will mention common mistakes brands typically make on the app.
Let’s dive into them below!
Setting a clear goal is important in the marketing world. Although usually neglected, a goal is the foundation of your marketing strategy. You rely on it when launching campaigns, ads, and creating social media posts. So, not having a goal-driven strategy for Instagram means you will miss out on opportunities to grow your online presence. You might even give up on the app, believing that social media marketing doesn’t work at all. But, it does work!
A goal is the foundation of your marketing strategy!
And if you don’t have a goal, you’re making one of the most common Instagram marketing mistakes.
Visual content dominates Instagram, so you need to tell your brand’s story through photos, videos, and Stories. It might be tempting to make content for every post and expect users to engage with it. However, don’t approach Instagram marketing blindly. Decide what you want to achieve and develop a strategy around it.
For instance, let’s say you want to drive traffic to your website, then your captions have to be persuasive and include a call-to-action. On the other hand, if you want to increase brand awareness, focus on posting high-quality photos.
The possibilities are almost endless on Instagram. However, you should establish your goals from the start and develop a strategy that can help you achieve them.
Let’s check out other Instagram marketing mistakes.
Major brands tend to post high-resolution images and video clips on Instagram. So, you might get the impression that you need expensive equipment to hit it big on the app. In reality, this is far from the truth.
Quality is more than using a fancy camera or popular editing tool to create new posts. Actually, quality is about providing direct value to your audience. When you’re not making content that is relevant, engaging, and valuable to your audience, then they might not like it, comment on it, or share it with other Instagram users.
Quality is about providing direct value to your audience.
It is difficult to capture your audience’s attention on this platform. After all, users scroll down their feeds that are brimming with photos, videos, and Stories. They quickly glance at these posts and skim captions, and they stop when something catches their eyes.
Moreover, they also find content with the help of popular hashtags which could lead them to your Instagram account.
The more you focus on the quality and value of your content, the more likely are Instagram users to stop scrolling and engage with your account and posts. If you don’t do this, you’ll just make another one of the common Instagram marketing mistakes. And we’re sure you don’t want to do that.
If you ask us what would be the biggest Instagram marketing mistake, we would tell you it’s this one. If you’re even thinking about buying followers or engagements, don’t. Instagram has been deleting fake or spam accounts for years now to improve the community.
All major social media networks work tirelessly on removing bots and banning users. Therefore, they can identify a fake account quickly. And your followers can do that as well! They might notice them in your comments section or just by the huge difference between the number of your followers and likes on your posts.
Furthermore, you’re on Instagram to present your brand to the world and attract potential customers. Can you really meet these goals when you’re purchasing follower accounts? You can’t! So, avoid this at all costs. Purchased followers won’t encourage your real audience to choose your brand. Not only that, but your genuine audience won’t come to you for value.
In the end, your audience will only wonder why you have so many followers, but only a few likes.
Here are other Instagram marketing mistakes that are prevalent on the app.
Is there anything more annoying than businesses that post nothing but promotional content on their accounts? You don’t learn anything from them because they’re just trying to get you to buy something, check out a new sale, or visit their stores. Where is the value in all of this?
When your brand is being overly promotional on social media, you can come across as uncaring to your audience. Of course, we’re not saying that you can’t be promotional on Instagram at all. You can, but there’s a time and a place for that. In fact, brands dominating Instagram are the ones that deliver powerful and emotional messages, present their company culture, share photos and videos, and engage with their followers.
So, don’t be tacky on Instagram and your followers will appreciate it!
You know now which four Instagram marketing mistakes you should avoid. But let’s mention another common mistake!
Like on other social media networks, hashtags help your posts get discovered on Instagram. This is particularly useful if you’ve just started posting on Instagram. You can use popular and relevant hashtags in the captions.
Although Instagram allows you to use up to 30 hashtags on a post, you shouldn’t use this many. Namely, using too many hashtags can make your brand appear spammy or desperate. It’s important to leave a good first impression on users, so don’t annoy them with too many hashtags.
When it comes to relevancy, you shouldn’t misuse hashtags just so you could get more exposure. If you make this marketing mistake, you’ll lose credibility and users won’t visit your account for authentic and quality content.
It’s more than obvious that Instagram has evolved over the years. It’s not only a platform users post their selfies on — it’s much more than that. Instagram helps brands deliver meaningful messages, show a human side, tell stories, and engage with their customers. Those businesses that use it for these purposes are successful on the app. But they’re also avoiding the above-mentioned Instagram marketing mistakes.
So, make the most out of the app, post quality content as much as you can, and give value to your followers. Trust us, the audience will acknowledge your effort and choose your brand over any other.