Besides our real-time video analytics, one of the most talked about additions to our 3.8 video platform release is Live Images Support. Following industry trends if you choose us to encode your videos, you’ll have an option to use either screenshot or, what we call, ‘live image’ of your video that can be used instead of a snapshot.
Online data is the fuel that powers any successful digital marketing campaign nowadays. With video at the forefront of every digital marketing campaign, it’s crucial to monitor and understand how your video content is performing across desktop and mobile. This helps publishers improve the effectiveness of their digital marketing campaigns. That’s why we’ve completely overhauled our analytics, focusing on the real-time metrics that matter the most: bandwidth consumption, video display, ad request and ad impressions.
Months of work finally paid off. We’ve released the 3.8 update, which is a huge step forward for the BridTV video player level, as well as the BridTV platform overall. The update was developed based on publisher feedback and trends in online video industry. We’ve completely overhauled our analytics, focusing on the real time overview of your bandwidth consumption, ad request, ad impressions and video display. With each pricing plan we offer fast data reading and easy insight. What you’ll have is more than enough to keep you well informed. But we’re getting ahead of ourselves.
Ad blocking is a serious threat for ad supported video businesses today. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. 10-15% of internet users in the US are already actively blocking digital ads. On average ad blockers are costing publishers up to 30% of their ad revenue. The obvious need for an effective Adblock recovery solution led to making of ADIQ, Brid’s proprietary ad de-blocking tech.
Facebook Instant Articles started out last year as a way to solve specific problems Facebook users were faced with, especially slow loading times on the mobile web. As with all things Facebook was on top of matters pretty quickly, which comes as no surprise. By using Instant Articles, publishers have their ads showing (as well as relevant data) and they have full control over the reading experience of their audience. In return Facebook got quality content people would enjoy/like/share and bring even more popularity to world’s biggest social networking site.
Functionality and straightforwardness should be one of the main goals of every video platform. In an effort to expand and make things even smoother, the BridTV team is constantly working to bring in nifty new features for the video player and CMS. So, while video marketing trends are rapidly changing, and with clients constantly requesting valuable video content, our aim is to answer those requests and more. The BridTV player is constantly being fine-tuned and improved, and is currently introducing a cool new facet – adaptive HLS streaming support for videos uploaded and encoded by Brid.
It’s been busy here at Brid video platform HQ these past couple of months so we have a lot to talk about. The main thing you may notice, besides enhancements to the core product and few market-specific solutions, is our new site redesign and new Brid video platform pricing plans. What we did is up the amount of GB all our plans have available considerably. For starters, now it’s possible to achieve 3 times more bandwidth (depending on the plan). Did we also mention that the price is still the same!?
Online video industry has changed drastically over the past couple years and will continue to change. There’s no doubt that today, as a business, you need to be on Facebook, Twitter, Snapchat and YouTube. However, the best practice for any business still is having a website as a starting hub. The essential part of your website is your video content and video player/platform that can handle all your video needs fast and reliable. The latest update, with new features and fixes to BridTV platform, is one more step in that direction giving you a head start over your competition.
Besides all the features our latest BridTV video platform update brought we’ve updated and upgraded our WordPress plugin as well. If you haven’t done it already we suggest you hit that updated button a.s.a.p. Turning your WordPress website into video power crazed monster has become a whole lot easier.