As the popularity of online video grows, publishers and various businesses (small or large) are getting a more precise knowledge about the behavior of viewers. As the need and support for HTML5 video increases, the video is becoming the chief way to grab audiences and keep them interested. For example, utilizing video as a background design feature has become rather trendy as of late.
On a general note, recent research has shown that video represents the very epicenter of the digital marketing world. With each passing year, we see the demand for video increasing rapidly, with 53% of people craving to view a greater amount of video content from marketers. Meanwhile, globally, 51.9% of marketing professionals are stating that video is the kind of content that delivers the best possible ROI.
Our diligent development team is constantly working on making the Brid platform up-to-date and better than ever. We have spent the entire summer adding more cool features for publishers, and various benefits that will make work easier and smoother with the BridTV 3.0 HTML5 video player. With each update BridTV is becoming bigger and better video platform.
Apart from minor fixes and polishes, this particular update features a click-through option for videos. In addition, we’ve incorporated changes to the main ad parser so this time around there are some performance improvements to ads loading and displaying.
Here at BridTV we always improvise and come up with new and practical ways to create incremental revenue for our publishers, while making sure not to disrupt the user experience.
One of our recent releases, the BridTV 3.0 HTML5 video player, is packed with the numerous improvements, which are aimed at optimizing the publisher’s video ad delivery while delivering the best viewing experience possible to the targeted audience.
Today, as a part of an ongoing video player/platform maintenance, we’ve rolled out a couple of new features and fixes to the player and CMS.
The very notion of being able to locate and identify website visitors via IP address from the video player is impressive. There are few paid services offering IP geolocation API and a precious little (if any) HTML5 video players out there that can carry this off.
Setting up a proper digital marketing strategy is the first step, albeit having a successful and effective ad campaign is the next and most significant step. Imbuing the ad campaign with a video ad tag complete with IP, latitude and/or longitude macros is just the shortcut you were looking for.
This is your safest road towards better monetization, improved ROI and not to mention effective marketing and video advertising.
When it comes to video advertising, publishers are continually faced with more and more challenges, which makes sense because the higher CPMs, the greater the challenges get. When examining video ad performance the biggest challenge is load times.
That’s why having a precise insight into ad performance is a vital ingredient when it comes to a publisher’s earning potential. Installing support of VAST 4.0 meets these challenges head on.
FASTER, FUTURE-PROOF, BETTER WITH ADS
We are pushing the boundaries, again!
When it comes to online video, innovation is the key to success. We have hand-crafted products which we are immensely proud of like Adblock recovery solution ADIQ and White Label video SSP. However, the core product of BridTV has always been the HTML5 video player and platform supporting it.
Building the fastest HTML5 player has never been an easy task. Ensuring that the player stays quick, nimble, and responsive at all times and on all screens is even harder. During the last couple of months we’ve been hard at work and today we are proud to say that BridTV 3.0 HTML5 video player is live!
After months of hard coding, we are happy to announce the launch of the BridTV White-Label video platform solution. Having completely revolutionized the online video platform industry with our proprietary tech solutions for the HTML5 video player, online video platform and AdBlock recovery (ADIQ) we’ve put extra effort to provide our users with an end-to-end video SSP solution purposely build to help them grow their business even more.
For many publishers, header bidding has become a game changer for display advertising, as well as video. We already talked about video header bidding and how groundbreakingly effective, fast, straightforward and easy-to-use we’ve made it in March 2018. But before we continue, here’s a brief reminder.
Essentially, header bidding gives publishers an opportunity to offer their inventory to multiple ad exchanges at the same time, before making ad calls to their servers.
Today we’ve reached another milestone implementing SpotX header bidding directly into the BridTV player.
In 2011 Google, Bing, Yahoo! and Yandex joined forces to create a standardized list of attributes which gave web developers the opportunity to communicate directly with web crawlers and help them to better understand the information that’s currently on your web page. From now on you are able to utilize the power of Google Structure Data with our video player.
The best and fastest way to create and monetize your video content is already at your fingertips with BridTV player. Using BridTV proprietary tech solution, not only you’ll be able to create a one-of-a-kind-video experience for your users but you’ll also save big bucks you would normally pay for top-level enterprise video platforms. On top of it, we’ll help you monetize your videos with our backfill program.
With all the changes we’ve made to the dashboard and all the new features we’ve been adding recently now is probably the best time to review our fast and easy installation and configuration process.