Video Analytics 101: Optimizing Video Metrics With Nielsen Integration
by | Apr 1, 2019 | Monetization, Platform Updates | No Comments

Nielsen analytics

When it comes to setting up a digital marketing strategy and monetizing your web site’s content, there are a number of aspects to consider. The main objective is to stay focused on video. Video has become the most powerful weapon in today’s business scene. After all, it’s been confirmed recently that 85% of all Internet users in the US watched online video content every month across a variety of devices. Having organic traffic and plenty of video content is one thing. You need a solid system set up in order to analyze your data. Nielsen analytics is a vital ingredient in that sense, but we’re getting ahead of ourselves.

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BridTV Android SDK – Google Certified
by | Mar 22, 2019 | Editorial, How To..., Marketing, Monetization, Platform Updates | No Comments

Android SDK

BridTV has come a long way and has just expanded its vast array of features by including an Android SDK (Google Certified). We’re constantly stepping up our game, giving our video technology plenty of room to evolve, so we can unlock even more outstanding features for publishers.

You can now fully utilize our Brid player and all its monetization options inside your Android app all with the assurance that it has been certified by Google, so you have no worries in running your Google ad stack through the player.

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Video Analytics 101: Understanding Ad Performance With Detailed Error Reporting
by | Jan 12, 2019 | Editorial, Marketing, Platform Updates | No Comments

video analytics

Online video advertising has become an increasingly competitive playing field. Mind you, it is also highly lucrative business, should you play your cards right. Getting ahead in the online video market right now means you’re already fighting an uphill battle. Just know that you can make it through any battle if you are well-equipped.

Your adversaries are most likely angling for the same thing you are, so how do you beat them? To have the edge over the competition, it’s vital to know exactly how to use video, because that’s the fastest way to reach audiences these days.

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BridTV: The Native Prebid Video Player
by | Dec 26, 2018 | Editorial, How To..., Monetization, Platform Updates, Video Industry News | No Comments

BlogImage_26_12_18_prebid

For quite some time now, BridTV has offered a variety of solutions and features for that give publishers an opportunity to monetize their videos. Widening the specter of opportunities with new and improved technologies, we are able to go beyond the norm once more.

With the latest effort of our dev team, we have incorporated an all-new, handy, and seamless solution, that kicks Header Bidding into high gear, inevitably leading publishers to better fill rates and more. However, before we head into the core of the matter, let’s get the basics out of the way first.

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Native Outstream Unit
by | Oct 24, 2018 | Platform Updates, Video Industry News | No Comments

Native Outstream Unit

Ads are simultaneously the biggest nuisance for most website visitors and yet they remain the biggest source of revenue for most Internet publishers. Satisfying both sides of the spectrum at the same time may seem like an impossible task. Well, not anymore.

Having a video ad placed in the heart of editorial content is extremely effective because it does not disrupt the user experience.

For ad-supported video businesses, every impression counts. And with the rising complexity of digital advertising publishers are compelled to manage programmatic deals and maximize ad viewability in addition to creating quality content for their audience.

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