Ads are simultaneously the biggest nuisance for most website visitors and yet they remain the biggest source of revenue for most Internet publishers. Satisfying both sides of the spectrum at the same time may seem like an impossible task. Well, not anymore.
Having a video ad placed in the heart of editorial content is extremely effective because it does not disrupt the user experience.
For ad-supported video businesses, every impression counts. And with the rising complexity of digital advertising publishers are compelled to manage programmatic deals and maximize ad viewability in addition to creating quality content for their audience.
After the release of BridTV Video Player 3.0, which made our player one of the fastest (if not THE FASTEST) video players on the market. Offering groundbreakingly built-in features (BridTV GEO Module) and the release of our White-Label video platform solution has led to the next video platform update, which brings our player to a new level of performance and speed.
Our update was in making for the last few months and our core team has been extremely busy with fine-tuning all the facets of the platform, based on the feedback and requests from publishers. As a result, significant improvements and upgrades were made to the platform and to the video player as well.
For most publishers who want to make an impact with their online business quickly and easily, relying on WordPress (WP) plugins is one of the best options. Just to be clear on this, while plugins may not necessarily represent the solution to your every problem, they can certainly be a useful part of your website once they are installed. To begin with, purchasing plugins isn’t something that’s really necessary, because plugins that are the best and most frequently used are usually free.
We are proud to present a new and improved version of our WordPress video plugin, which should vastly simplify your workflow in the WordPress platform when using BridTV.
As the popularity of online video grows, publishers and various businesses (small or large) are getting a more precise knowledge about the behavior of viewers. As the need and support for HTML5 video increases, the video is becoming the chief way to grab audiences and keep them interested. For example, utilizing video as a background design feature has become rather trendy as of late.
On a general note, recent research has shown that video represents the very epicenter of the digital marketing world. With each passing year, we see the demand for video increasing rapidly, with 53% of people craving to view a greater amount of video content from marketers. Meanwhile, globally, 51.9% of marketing professionals are stating that video is the kind of content that delivers the best possible ROI.
Our diligent development team is constantly working on making the Brid platform up-to-date and better than ever. We have spent the entire summer adding more cool features for publishers, and various benefits that will make work easier and smoother with the BridTV 3.0 HTML5 video player. With each update BridTV is becoming bigger and better video platform.
Apart from minor fixes and polishes, this particular update features a click-through option for videos. In addition, we’ve incorporated changes to the main ad parser so this time around there are some performance improvements to ads loading and displaying.
Here at BridTV we always improvise and come up with new and practical ways to create incremental revenue for our publishers, while making sure not to disrupt the user experience.
One of our recent releases, the BridTV 3.0 HTML5 video player, is packed with the numerous improvements, which are aimed at optimizing the publisher’s video ad delivery while delivering the best viewing experience possible to the targeted audience.
Today, as a part of an ongoing video player/platform maintenance, we’ve rolled out a couple of new features and fixes to the player and CMS.
The very notion of being able to locate and identify website visitors via IP address from the video player is impressive. There are few paid services offering IP geolocation API and a precious little (if any) HTML5 video players out there that can carry this off.
Setting up a proper digital marketing strategy is the first step, albeit having a successful and effective ad campaign is the next and most significant step. Imbuing the ad campaign with a video ad tag complete with IP, latitude and/or longitude macros is just the shortcut you were looking for.
This is your safest road towards better monetization, improved ROI and not to mention effective marketing and video advertising.
When it comes to video advertising, publishers are continually faced with more and more challenges, which makes sense because the higher CPMs, the greater the challenges get. When examining video ad performance the biggest challenge is load times.
That’s why having a precise insight into ad performance is a vital ingredient when it comes to a publisher’s earning potential. Installing support of VAST 4.0 meets these challenges head on.
FASTER, FUTURE-PROOF, BETTER WITH ADS
We are pushing the boundaries, again!
When it comes to online video, innovation is the key to success. We have hand-crafted products which we are immensely proud of like Adblock recovery solution ADIQ and White Label video SSP. However, the core product of BridTV has always been the HTML5 video player and platform supporting it.
Building the fastest HTML5 player has never been an easy task. Ensuring that the player stays quick, nimble, and responsive at all times and on all screens is even harder. During the last couple of months we’ve been hard at work and today we are proud to say that BridTV 3.0 HTML5 video player is live!
After months of hard coding, we are happy to announce the launch of the BridTV White-Label video platform solution. Having completely revolutionized the online video platform industry with our proprietary tech solutions for the HTML5 video player, online video platform and AdBlock recovery (ADIQ) we’ve put extra effort to provide our users with an end-to-end video SSP solution purposely build to help them grow their business even more.