Online video advertising has become an increasingly competitive playing field. Mind you, it is also highly lucrative business, should you play your cards right. Getting ahead in the online video market right now means you’re already fighting an uphill battle. Just know that you can make it through any battle if you are well-equipped.
Your adversaries are most likely angling for the same thing you are, so how do you beat them? To have the edge over the competition, it’s vital to know exactly how to use video, because that’s the fastest way to reach audiences these days.
Fresh from the BridTV core dev team, the latest Holiday video platform and CMS update pours a variety of interesting, new features, in addition to a variety of fixes.
For quite some time now, BridTV has offered a variety of solutions and features for that give publishers an opportunity to monetize their videos. Widening the specter of opportunities with new and improved technologies, we are able to go beyond the norm once more.
With the latest effort of our dev team, we have incorporated a all-new handy, and seamless solution, that kicks Header Bidding into high gear, inevitably leading publishers to better fill rates and more. However, before we head into the core of the matter, let’s get the basics out of the way first.
Optimizing content for your website is usually a technically demanding and time-consuming endeavor. Our core tech team is working around the clock on a variety of solutions to streamline content management, and simultaneously improve ROI for publishers.
With BridTV content matching publishers can obtain a pretty easy and straightforward system for incorporating videos on their respective pages without having the hassle of everyday content management.
Ads are simultaneously the biggest nuisance for most website visitors and yet they remain the biggest source of revenue for most Internet publishers. Satisfying both sides of the spectrum at the same time may seem like an impossible task. Well, not anymore.
Having a video ad placed in the heart of editorial content is extremely effective because it does not disrupt the user experience.
For ad-supported video businesses, every impression counts. And with the rising complexity of digital advertising publishers are compelled to manage programmatic deals and maximize ad viewability in addition to creating quality content for their audience.
After the release of BridTV Video Player 3.0, which made our player one of the fastest (if not THE FASTEST) video players on the market. Offering groundbreakingly built-in features (BridTV GEO Module) and the release of our White-Label video platform solution has led to the next video platform update, which brings our player to a new level of performance and speed.
Our update was in making for the last few months and our core team has been extremely busy with fine-tuning all the facets of the platform, based on the feedback and requests from publishers. As a result, significant improvements and upgrades were made to the platform and to the video player as well.
For most publishers who want to make an impact with their online business quickly and easily, relying on WordPress (WP) plugins is one of the best options. Just to be clear on this, while plugins may not necessarily represent the solution to your every problem, they can certainly be a useful part of your website once they are installed. To begin with, purchasing plugins isn’t something that’s really necessary, because plugins that are the best and most frequently used are usually free.
We are proud to present a new and improved version of our WordPress video plugin, which should vastly simplify your workflow in the WordPress platform when using BridTV.
As the popularity of online video grows, publishers and various businesses (small or large) are getting a more precise knowledge about the behavior of viewers. As the need and support for HTML5 video increases, the video is becoming the chief way to grab audiences and keep them interested. For example, utilizing video as a background design feature has become rather trendy as of late.
On a general note, recent research has shown that video represents the very epicenter of the digital marketing world. With each passing year, we see the demand for video increasing rapidly, with 53% of people craving to view a greater amount of video content from marketers. Meanwhile, globally, 51.9% of marketing professionals are stating that video is the kind of content that delivers the best possible ROI.
Our diligent development team is constantly working on making the Brid platform up-to-date and better than ever. We have spent the entire summer adding more cool features for publishers, and various benefits that will make work easier and smoother with the BridTV 3.0 HTML5 video player. With each update BridTV is becoming bigger and better video platform.
Apart from minor fixes and polishes, this particular update features a click-through option for videos. In addition, we’ve incorporated changes to the main ad parser so this time around there are some performance improvements to ads loading and displaying.
Here at BridTV we always improvise and come up with new and practical ways to create incremental revenue for our publishers, while making sure not to disrupt the user experience.
One of our recent releases, the BridTV 3.0 HTML5 video player, is packed with the numerous improvements, which are aimed at optimizing the publisher’s video ad delivery while delivering the best viewing experience possible to the targeted audience.
Today, as a part of an ongoing video player/platform maintenance, we’ve rolled out a couple of new features and fixes to the player and CMS.