Your Video Marketing Strategy Needs YouTube and FaceBook and Brid.TV
by | Sep 27, 2016 | Editorial, Marketing, Monetization, Social | 3 Comments
Video Marketing

These days it seems inconceivable to formulate a proper digital marketing strategy without the inclusion of video. Creating video content and using it for marketing purposes has indeed become an integral part of any business plan. For many years, marketers, business and product salesman have had difficulties pushing their brands out the door and getting them to the consumer.

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Online Videos: B2B’s Most Powerful Tool for Content Marketing
by | Aug 30, 2016 | Editorial, Marketing, Monetization, Social, Video Industry News | No Comments

keyboardbridtv
We live in an age when the electronic entertainment industry is at its peak, while the Internet is predominantly about online videos. Using the Internet, people have begun to express and share their thoughts almost entirely through online video form. Making video content has become straightforward and fun for users worldwide. The same thing is happening with B2B (business-to-business) and e-commerce, where more and more publishers are utilizing video as a means of growing their businesses — be they large or small.
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2016 Social Media Image Sizes Cheat Sheet (Infographic)
by | May 17, 2016 | Editorial, Marketing, Social | 1 Comment
image size

Social media channels are one of the most favorite places people spend their free time when they want to be informed, amused, to have fun, or find out what are the hottest trends and topics nowadays. We have talked on and on about how important is to be properly presented on your social media profiles/pages and we will continue talking about it because building your brand name is one of the essential things you need to get in line if you want to gain credibility and leadership within your industry. (more…)

The Importance Of Video Content In Every Retailer’s Marketing Strategy in 2016 (Part I)
by | May 11, 2016 | Editorial, Marketing, Social | No Comments
Retailer’s Marketing

In the past few years, many things have changed in retailer’s online market, retailers have been facing with new options of promoting their service through various digital forms. Internet has become the essential part of retailer’s marketing strategy. Without using the Internet as a marketing tool they could lose the opportunity of attracting their potential customers, and not only that, it may endanger their position in the market as they will eventually be beaten by the competition that runs a successful digital marketing strategy. There are various ways customers could improve their shopping experience with digital technologies, like visual search, wearable technology, digital retail channels etc. One of the most effective ways is to use video content as a tool to present their products. (more…)

New Social Video And Social Media Marketing Trends in 2016
by | May 5, 2016 | Editorial, Marketing, Social | No Comments
social video

Many things have changed in the previous couple of months in the social media sphere and in the sphere of the online video industry as well. Michael Stelzner, Founder and CEO of Social Media Examiner and creator of Social Media Marketing World, in his keynote in front of 3,000 attendees on the Social Media Marketing World event, discovered data that he and his team gathered about new trends in the social media marketing sphere.  Based on it let’s try and summarize new trends, help marketers grasp the social media moment and explore new video marketing possibilities that are coming with it. (more…)

How To Use Video To Increase Your Website Traffic
by | Apr 28, 2016 | Editorial, Marketing, Social | No Comments
Video Content

We’ve talked over and over here on our blog how a successful online strategy depends on a quality of content you produce, that has the ability to eventually attract large amounts of traffic. It goes without saying that today, video content is the most popular content form, and the most engaging one. Based on the latest stats video content attracts 600% more viewers than the combination of direct mail and print.

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Top Questions B2B’s Should Be Asking When Creating a Video Marketing Strategy (Infographic)
by | Apr 13, 2016 | Editorial, How To..., Marketing, Social, Video Industry News | No Comments

top-b2b-video-marketing-first

There is no doubt that the future of B2B marketing/advertising is already here and video plays the most important role in B2B sales and marketing plans in all business spheres today. Simple reason really, ENGAGEMENT and there is no better way to ENGAGE your visitors/viewers/customers than by using video.

We humans are visual animals and video offers us a more immediate experience that triggers an emotional response much faster than a text or even a picture, on which ENGAGEMENT can be exploited.

With so many marketing and advertising channels to choose from today it’s hard to stay on top of things, keep up with the trends and manage multiple channels for your business. Then again not all businesses should follow all the trends. So, how do you tell which marketing road should you take/create for your business?

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