HTML5 Video Player Comparison
by | Apr 4, 2017 | Editorial, How To..., Marketing, Monetization, Social, Video Industry News | No Comments

HTML5 Video Player Comparison

April 2017 update: In past few years online video player industry has come a long way. Nowadays hardly any business can go without the use of video content and online video player of any kind. With worldwide mobile internet use surpassing desktop for the first time ever in November last year and huge popularity of LIVE VIDEO STREAMING, marked as one of the top digital marketing trends for 2017, it’s easy to see where the online video industry is heading.

There’s a lot to consider when choosing an online video player. Delivering video across all major desktop and mobile platforms, with full support for HD and live streaming HLS and MPEG-DASH protocols at the same time is not an easy task. In a fast-paced and fast-changing industry, such as online video, making the right choice with video player you’ll be using can be crucial for your business. We can help in that regard.

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Facebook Video Practice Changes
by | Feb 16, 2017 | Social, Video Industry News | No Comments
Facebook video changes

These days it seems inconceivable to make a proper digital marketing strategy without the inclusion of video. What more it seams impossible to use, be present at, just one channel. We’ve had a nice inforaphic explaining just why your video marketing strategy needs YouTube, Facebook and a third party video platform such as BridTV. Since your business us spread across multiple platforms it’s tough sometimes playing along all the changes each individual platform is pushing. Just as example, on Monday we’ve talked about different treatment of video views each platform has.
Today we’ll be talking about changes Facebook made to their video practices and share two interesting posts.

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2016 Year in Review: Our Top Posts
by | Jan 17, 2017 | Editorial, Marketing, Social, Video Industry News | No Comments

2016 Year in Review: Our Top Posts

2016 was an incredible year for BridTV. As the new year starts, we thought it would be nice to look back over past twelve months and see which of the BirdTV’s posts were the most popular ones.

Even though we covered a great many topics from video platform updates and industry news, over SEO and social marketing tips and tactics, to general content marketing topics, we’ve focused much of our attention explaining what makes video content marketing a great tool for any business, big or small, and how can BridTV online video platform help you with it. Never mind the effort, you, the readers, decided what was most important to you.
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2017 Predictions Roundup: Video Content Marketing Tactics
by | Jan 4, 2017 | Editorial, Marketing, Social, Video Industry News | No Comments

2017 Predictions Roundup: Video Content Marketing Tactics
Don’t get into your business mode yet! Year’s end brings a lot of joy to everyone and frankly, taking a day or two more relaxing won’t hurt your business in any way. Besides, being relaxed and all, might actually be the best state of mind for you to reflect on the year behind you and plan the year ahead of you. 2017 prediction roundup is here to help you out choosing the best course of action for your business by laying out what industry experts and influencers predict will work in 2017 for anyone’s business, big or small.

This weeks roundup is a selection of the hottest stories we picked up during the last couple of days. From trendy social media marketing and 2017 SEO topics, over importance of video content marketing in the year ahead of us. Inspiring scoops with tips and tricks you should consider using in your 2017 digital marketing plans.

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Digital Marketing Trends To Keep An Eye On In 2017
by | Dec 21, 2016 | Editorial, Marketing, Social, Video Industry News | No Comments

Digital Marketing Trends To Keep An Eye On In 2017With new marketing channels emerging seemingly every day, it’s a hard for marketers to keep up, exploit them all and stay ahead of the curve. However, even with so many different opportunities, problems we all face are still the same. According to HubSpot’s report on state of the Inbound, generating traffic and leads and proving ROI still are the leading challenges marketers face today.

As blueprint for your 2017 digital marketing strategy takes shape, and with Christmas just around the corner, it is time to wrap up this year with digital marketing trends you should be keeping an eye on, trends that currently are in focus of most marketers. Unlike in previous years, this time we’ve asked the same people that helped us demystify influencers and influencer marketing to share their thoughts on trends that will drive marketing in 2017.

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What Does It Take To Become An Influencer?
by | Dec 13, 2016 | Editorial, Marketing, Social, Video Industry News | No Comments

What Does It Take To Become An Influencer?Influencers. You can’t block ’em. You can’t ignore ’em. And they have legions of passionate fans they can activate. – Mark Schaefer

I’ve always thought that influencer marketing can be described as the love child of social media and celebrity star dust exclusive to B2C businesses. To be honest, I thank The Kardashians for that notion – for making me believe it and for making it popular.

During 2016, the term ‘influencer marketing’ has been around quit a lot on the B2B scene. A similar thing can be said for the term ‘content marketing’ a few years back, which is one of the hottest and most effective strategies for any business; big or small. Recently, we’ve experienced a significant traffic boost thanks to our Online Marketing Tactics Of Experienced Marketers, which got us thinking about the real, tangible power of the influencers.

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10 Rules for Effective Facebook Marketing [Infographic]
by | Nov 30, 2016 | Editorial, Marketing, Social, Video Industry News | 1 Comment

10 Rules for Effective Facebook Marketing Infographic

Facebook is, by far, the largest social network in existence today. With 1.79 billion active users, and counting, the social media titan now has more users than the entire population of China (1.40 billion).

With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. But in this day and age, its standing as the number one social media platform also begs the question: How do you stand out from the rest of content vying for users’ limited time and attention?

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Video Content Marketing Roundup Nov 07 – Nov 14, 2016
by | Nov 14, 2016 | Marketing, Social, Video Industry News | No Comments
Video Content Marketing Roundup

Another week passed another video content marketing roundup is here. As always, there are so many things going on the ever-evolving world of video content marketing. This is a selection of the hottest stories we picked up during the previous week. From social media marketing, over importance of video content marketing for every business to new tool of the week. These are the inspiring scoops, most of which offer cool tools, tips and tricks you can use to grow your e-business. Check them out!

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Which Metrics Will Help You Determine Your Social Media Marketing ROI
by | Nov 9, 2016 | Marketing, Social, Video Industry News | No Comments

Which Metrics Will Help You Determine Your Social Media Marketing ROINowadays it is hard finding someone not understanding the importance of social networks (ask our presidential candidates about it) but it is pretty damn hard finding someone that can easy explain which metrics could you be tracking to help you determine your social media marketing ROI. Since we’re in business of video here is an amazing stat for you: approximately 80% of marketers and 74% of SMBs (small and medium businesses) owners, who utilize video marketing in social media, claim that it has impacted their business directly. But which metrics did they use is the puzzling question behind these stats.
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