As the year 2019 slowly unfolds, content creators and marketers are increasingly seeking out solutions and hacks for content creation and social media strategy. Grabbing a slice of the modern-day online business market means you should focus on making an impact as well as reaching audiences. No matter what you do, it’s obvious that the global market feeds on mass psychology, which is always challenging to predict. However, if you want your brand to echo across the digital marketing plains, your focus must be on social media trends – this is what drives the industry.
January 2018 update: Video marketing has steadily turned into a priority for most marketers in 2017. It was marked as Facebook’s top 2017 content and it made YouTube the second largest search platform. There is no doubt video will continue to shape the digital marketing industry in 2018. CISCO reports video will be representing 80 percent of all Internet traffic by 2021, up from 67 percent in 2016. With 2017 behind us, now is the best time to look at the current offering of the internet’s top HTML5 video players. So, where does BridTV player fit and what will be […]
Unless you slept under the rock for the last couple of years you know how important it is to promote your business with video. And you know how important it is to be present on every screen and every platform. We’ll talk about getting yourself to every screen (desktop, laptop, iPhone, Ipad, Android etc.) some other time. As for platforms we’ll stick with Facebook today. With potential Facebook Video viewing audience of 1.71 billion monthly active users, it’s easy to see why so many publishers are turning their heads exclusively to Facebook video. A plethora of options Facebook is offering […]
2016 was an incredible year for BridTV. As the new year starts, we thought it would be nice to look back over past twelve months and see which of the BirdTV’s posts were the most popular ones. Even though we covered a great many topics from video platform updates and industry news, over SEO and social marketing tips and tactics, to general content marketing topics, we’ve focused much of our attention explaining what makes video content marketing a great tool for any business, big or small, and how can BridTV online video platform help you with it. Never mind the […]
Don’t get into your business mode yet! Year’s end brings a lot of joy to everyone and frankly, taking a day or two more relaxing won’t hurt your business in any way. Besides, being relaxed and all, might actually be the best state of mind for you to reflect on the year behind you and plan the year ahead of you. 2017 prediction roundup is here to help you out choosing the best course of action for your business by laying out what industry experts and influencers predict will work in 2017 for anyone’s business, big or small. This weeks […]
With new marketing channels emerging seemingly every day, it’s a hard for marketers to keep up, exploit them all and stay ahead of the curve. However, even with so many different opportunities, problems we all face are still the same. According to HubSpot’s report on state of the Inbound, generating traffic and leads and proving ROI still are the leading challenges marketers face today. As blueprint for your 2017 digital marketing strategy takes shape, and with Christmas just around the corner, it is time to wrap up this year with digital marketing trends you should be keeping an eye on, […]
Influencers. You can’t block ’em. You can’t ignore ’em. And they have legions of passionate fans they can activate. – Mark Schaefer I’ve always thought that influencer marketing can be described as the love child of social media and celebrity star dust exclusive to B2C businesses. To be honest, I thank The Kardashians for that notion – for making me believe it and for making it popular. During 2016, the term ‘influencer marketing’ has been around quit a lot on the B2B scene. A similar thing can be said for the term ‘content marketing’ a few years back, which is one of the […]
Facebook is, by far, the largest social network in existence today. With 1.79 billion active users, and counting, the social media titan now has more users than the entire population of China (1.40 billion). With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. But in this day and age, its standing as the number one social media platform also begs the question: How do you stand out from the rest of content vying for users’ limited time and attention?
Humans are hardwired for visual content. It affects people on two levels – cognitive and emotional level. It increases comprehension of information you receive, and by affecting our emotions and attitudes. What’s more, YouTube has over a billion users, which denotes almost one-third of all people on the Internet. Also, over 800 YouTube creators have more than one million subscribers. Such statistics are staggering. There are lots of examples of outstanding content. Alas, there are considerably more examples of poor content. So, the real question is: how do to push your own content into the ‘great’ category, rather than the tedious branded content? […]