For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.
We are proud to announce that Google has accepted BridTV into their select group of video technology partners, companies verified in having the expertise and capabilities to deliver Google VAST/VPAID ads to end users.
Depending on which way you look at it the latest changes to YouTube Partner Program might be a good or bad sign. From now on channels in the YouTube Partner Program will need to have 10,000 lifetime views to qualify for YouTube ads, plus they’ll have to be reviewed for policy and quality compliance. We can expect a lot of small channels / publishers to be hit the most here but it also means with new review policies quality might go up.
In case you are hit by it you can always check 7 best alternatives to YouTube video ad monetization.
Read more: http://www.streamingmedia.com/Articles/News/Online-Video-News/YouTube-Sets-Limits-on-Which-Partner-Channels-Can-Show-Ads-117452.aspx
76% of B2B companies already use, or plan to use videos, as an effective branding / advertising / content marketing tactic. Cisco reported we can expect video to account for ‘69% of all consumer internet traffic’ in 2017. Right now video is the main way people get their kicks on the internet. And quite frankly, these days your business won’t be able to get far without a proper video marketing strategy, one which involves YouTube, Facebook and a third party video platform as well.
As the past few years have proven, YouTube has become one of the primary tools for content creators. Not only that, but it has also become the top means to get information on various topics.
The past year has seen a massive jump in the popularity of online video. Hardly any business can be conducted without the use of video content and online video platform of any type. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world. (more…)
Serving video ads within editorial content has quickly become one of the most used features BridTV has. When you what to reach out and engage to your audience in a meaningful non-intrusive way our innovative outstream unit servers the purpose. With our latest update outstream feature is now able to favor viewability over fill rate. If you find that your ad tags are having issues with viewability statistics, consider enabling this option. By default, all BridTV outstream units have this feature disabled.
Nowadays, if you’re running your own e-business — big or small — you’re no doubt going to be overwhelmed with possibilities when it comes to exposing your brand. This also begs the question: what exactly are your best moves to ensure that you get your product out the door? In order to answer that we have to take a look at traditional marketing tactics. Each business has to think about search engines, social media channels, email, video, paid advertising, blogging and so on. Having talked to several people in the industry, we’ve begun to explore exactly which online marketing strategy brings the most to your business.
Another week passed another video content marketing roundup. As always, there are so many things going on the ever-evolving world of video content marketing. This is a selection of the hottest stories we picked up during the previous week. From social media marketing, over latest SEO findings to strait up video content marketing. These are the inspiring scoops, most of which offer cool tips and tricks you can use to grow your e-business. Check them out! (more…)
These days it seems inconceivable to formulate a proper digital marketing strategy without the inclusion of video. Creating video content and using it for marketing purposes has indeed become an integral part of any business plan. For many years, marketers, business and product salesman have had difficulties pushing their brands out the door and getting them to the consumer.
For the past several years, the video game industry has taken a massive turn towards pro-gaming – esports.