Strengthen Your Monetization by Optimizing Pages
by | Feb 14, 2018 | How To..., Monetization | No Comments

Strengthen Your Monetization by Optimizing Pages

When you’re using video to improve your business, there are only a few things that are going to become your priority – video views and monetization. You might be surprised to know that increasing video views and improving monetization can easily be done. If you’re looking to improve your strategy in this manner, you should know that you do not have to worry about the video itself, but rather about the speed of your page.

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How to Step Up Your Game With the Right Video Player
by | Feb 1, 2018 | How To..., Monetization, Video Industry News | No Comments

How to Step Up Your Game With the Right Video Player

In 2018, the digital marketing scene, as well as online marketing is dominated by video more than ever before. Recently, Cisco uncovered that by 2021, 82% of all internet traffic will originate from videos. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016. Another rapidly growing section of the market is live video, which is said to be the fastest growing segment of Web and that’s largely due to video thanks to the arrival of services like Facebook Live, Twitter’s broadcast of live sports and live bundles from companies like AT&T, YouTube and Hulu.

Streaming is gulping down a huge chunk of the market as well, which is why on-demand video content from Netflix and Amazon are already making a huge mark (plus, Disney has announced their own streaming service as well).

In order to truly step up your game and stay in touch with a market that’s evolving at an insane rate, there are several important factors to consider.

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HTML5 Video Player Comparison
by | Jan 11, 2018 | Editorial, How To..., Marketing, Monetization, Social, Video Industry News | No Comments

HTML5 Video Player Comparison Page

January 2018 update: Video marketing has steadily turned into a priority for most marketers in 2017. It was marked as Facebook’s top 2017 content and it made YouTube the second largest search platform.

There is no doubt video will continue to shape the digital marketing industry in 2018. CISCO reports video will be representing 80 percent of all Internet traffic by 2021, up from 67 percent in 2016.

With 2017 behind us, now is the best time to look at the current offering of the internet’s top HTML5 video players. So, where does BridTV player fit and what will be the focus of video players attention in the future?

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Test Your VAST Ad Response With BridTV VAST Inspector Tool
by | Nov 28, 2017 | Editorial, How To..., Monetization, Video Industry News | No Comments

Test Your VAST Ad Response With BridTV VAST Inspector Tool

Even though the main concern of advertisers today is how to incorporate video ads into their campaigns, which boils down to choosing the appropriate type of video ad that would give the desired results, it’s the tech behind ad serving that has to work flawlessly in order to be sure your monetization is done right.

Two things influence your video ad monetization: video player/platform and ad tags you use.
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Outstream Video Ads
by | Nov 22, 2017 | How To..., Marketing, Monetization, Video Industry News | No Comments

Outstream Video Ads

According to the latest research data, the “play” button is, in fact, the most compelling call-to-action on the web. It was also estimated that by 2019, online videos are going to generate 15.4 billion in spend, and generate 80% of all internet traffic. No wonder outstream video advertising has emerged as an important revenue source for most publishers whether they are  limited with video content or not.

Essentially an outstream ad is a video ad unit not tied to any piece of publisher video content. It can run within standard ad placements, on the corner of the page, or within the content of a written article. They are made to be 100% viewable, and they will only deploy and play when the unit is onscreen and the consumer is moving the page around.

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How to Monetize Your Video Content?
by | Sep 5, 2017 | Editorial, Marketing, Monetization | No Comments

How to Monetize Your Video Content?
Online video content is a rapidly expanding, ever thriving market. Advertisers are looking for better ways to incorporate video ads into their campaigns. Several trends are now spreading, each one of them making video content an even bigger potential for publishers. Businesses small and large are looking to spread the word about their products and video is the quickest and easiest way to get in touch with consumers. Also, people are acquiring endless amounts of products online, so now publishers have put two and two together and are mostly seeking platforms or sites that allow them to reach and engage audiences as quickly as possible.

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VAST and VPAID support: All Video Ad Formats For Your Videos Via BridTv
by | Aug 2, 2017 | Editorial, Monetization | No Comments

VAST and VPAID support: All Video Ad Formats For Your Videos Via BridTv

For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.

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Working With Video Beyond YouTube: BridTV vs.YouTube, What’s the Difference?
by | Mar 28, 2017 | Editorial, Marketing, Monetization, Video Industry News | No Comments

Working With Video Beyond YouTube: BridTV vs.YouTube, What's the Difference?

76% of B2B companies already use, or plan to use videos, as an effective branding / advertising / content marketing tactic. Cisco reported we can expect video to account for ‘69% of all consumer internet traffic’ in 2017. Right now video is the main way people get their kicks on the internet. And quite frankly, these days your business won’t be able to get far without a proper video marketing strategy, one which involves YouTube, Facebook and a third party video platform as well.

As the past few years have proven, YouTube has become one of the primary tools for content creators. Not only that, but it has also become the top means to get information on various topics.

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Favor Viewability Over Fill Rate with BridTV Outstream Unit
by | Nov 22, 2016 | Marketing, Monetization, Platform Updates, Video Industry News | 1 Comment

outstream ad unit

Serving video ads within editorial content has quickly become one of the most used features BridTV has. When you what to reach out and engage to your audience in a meaningful non-intrusive way our innovative outstream unit servers the purpose. With our latest update outstream feature is now able to favor viewability over fill rate. If you find that your ad tags are having issues with viewability statistics, consider enabling this option. By default, all BridTV outstream units have this feature disabled.
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