In the modern-day digital landscape, it has become apparent that video ads and video content, in general, have become the monetization lifeline for businesses big and small. So, if you are keen on increasing your website’s revenue stream, there are certain aspects of the business you need to focus on – optimizing and monetizing your traffic, and video is the best way to go. However, you must also decide what’s right for you. This is where our newly implemented tech, the BridTV Marketplace (powered by Google ADX), comes in.
Enhancing Video Monetization With Prebid
In the world of video monetization, staying ahead of the competition is never easy. Luckily, you can always upgrade your business model, albeit that can be a potentially overwhelming task for most business owners. So, you have decided to make the most out of your organic traffic and you wish to monetize video content. Well, Prebid is an ideal way to do that. You can set up a feature-rich video player and CMS, so you can monetize properly and then sit back and watch while your business experiences growth. There are several extremely effective techniques that allow you to do so, and header bidding is one of them.
BridTV has come a long way and has just expanded its vast array of features by including an Android SDK (Google Certified). We’re constantly stepping up our game, giving our video technology plenty of room to evolve, so we can unlock even more outstanding features for publishers.
You can now fully utilize our Brid player and all its monetization options inside your Android app all with the assurance that it has been certified by Google, so you have no worries in running your Google ad stack through the player.
Following our successful launch in 2018, BridTV has been moving forward at lightning speed. Continued growth allowed us to incorporate a variety of powerful features into our video platform.
As of February 2019, Google has accepted BridTV into their select group of video technology partners, companies verified in having the expertise and capabilities to deliver Google VAST ads to end users.
For quite some time now, BridTV has offered a variety of solutions and features for that give publishers an opportunity to monetize their videos. Widening the specter of opportunities with new and improved technologies, we are able to go beyond the norm once more.
With the latest effort of our dev team, we have incorporated an all-new, handy, and seamless solution, that kicks Header Bidding into high gear, inevitably leading publishers to better fill rates and more. However, before we head into the core of the matter, let’s get the basics out of the way first.
These days quite a large amount of plugins are being used for various browsers and such. Mind you, plugins are equally important and popular for sites powered by WordPress. To put it as briefly as possible, plugins add to the functionality of software and technology you’re relying on in your everyday work. What’s really fascinating is that at this point, the usage of WordPress plugins has become incredibly widespread. It’s been noted recently that are over 50,000 free WordPress plugins available, and that’s just on WordPress.org.
In addition, 19 of the best WordPress plugins are installed on over 1 million websites. What’s more, WP powers 32.0% of all the websites on the Internet, which denotes those that do not have a content management system (CMS).
Video represents a source of profit for so many brands and companies, albeit the market keeps getting more and more competitive with each passing year. Meanwhile, audiences are becoming larger and harder to please. This comes as a massive challenge for medium and small businesses that generate income via video.
On the plus side, if you’re hoping to create an impact with your brand or business through video monetization, you should know that it’s not only possible but right now, there is actually an amazing variety of options out there.
For several years, no matter how much the global online business scene shifts, the focus is always on video. Video quite simply beats all other formats. People use it to share ideas and projects and to express themselves creatively and artistically, while businesses (small, medium and large) continue down the path of growth by utilizing video. It has indeed become a powerful tool for marketers, an essential element for content creators and an invaluable component in almost every digital marketing strategy.
Let’s face it when fishing for an enterprise-level video service, Brightcove might be one of the top choices. While there’s certainly a solid range of benefits here, it must be said that there are other options out there, Brightcove alternatives so to speak, especially for small to medium businesses who are looking to execute their digital marketing strategies with fast and affordable solutions for effective video monetization and ad revenue.
BridTV is a versatile video platform and CMS that allows you to get a maximum amount of top-notch features for a truly affordable price. If you’re looking to make an impact with video in today’s B2B market, this would be an excellent place to start.
Stepping into the business of online video advertising can be a very daunting task. Based on the latest market research data, video is set to make 80% of Internet traffic by the year 2021. When fighting the fight on the video content marketing, publishers resort to video advertising as their main weapon for maxing out revenue.
The only challenge is that growing a business via video advertising involves putting together a lot of pieces in a complex puzzle. However, once you get past all the basics, you will be closer to completing that puzzle.