BridTV has come a long way and has just expanded its vast array of features by including an Android SDK (Google Certified). We’re constantly stepping up our game, giving our video technology plenty of room to evolve, so we can unlock even more outstanding features for publishers.
You can now fully utilize our Brid player and all its monetization options inside your Android app all with the assurance that it has been certified by Google, so you have no worries in running your Google ad stack through the player.
Following our successful launch in 2018, BridTV has been moving forward at lightning speed. Continued growth allowed us to incorporate a variety of powerful features into our video platform.
As of February 2019, Google has accepted BridTV into their select group of video technology partners, companies verified in having the expertise and capabilities to deliver Google VAST ads to end users.
For quite some time now, BridTV has offered a variety of solutions and features for that give publishers an opportunity to monetize their videos. Widening the specter of opportunities with new and improved technologies, we are able to go beyond the norm once more.
With the latest effort of our dev team, we have incorporated a all-new handy, and seamless solution, that kicks Header Bidding into high gear, inevitably leading publishers to better fill rates and more. However, before we head into the core of the matter, let’s get the basics out of the way first.
These days quite a large amount of plugins are being used for various browsers and such. Mind you, plugins are equally important and popular for sites powered by WordPress. To put it as briefly as possible, plugins add to the functionality of software and technology you’re relying on in your everyday work. What’s really fascinating is that at this point, the usage of WordPress plugins has become incredibly widespread. It’s been noted recently that are over 50,000 free WordPress plugins available, and that’s just on WordPress.org.
In addition, 19 of the best WordPress plugins are installed on over 1 million websites. What’s more, WP powers 32.0% of all the websites on the Internet, which denotes those that do not have a content management system (CMS).
Video represents a source of profit for so many brands and companies, albeit the market keeps getting more and more competitive with each passing year. Meanwhile, audiences are becoming larger and harder to please. This comes as a massive challenge for medium and small businesses that generate income via video.
On the plus side, if you’re hoping to create an impact with your brand or business through video monetization, you should know that it’s not only possible but right now, there is actually an amazing variety of options out there.
For several years, no matter how much the global online business scene shifts, the focus is always on video. Video quite simply beats all other formats. People use it to share ideas and projects and to express themselves creatively and artistically, while businesses (small, medium and large) continue down the path of growth by utilizing video. It has indeed become a powerful tool for marketers, an essential element for content creators and an invaluable component in almost every digital marketing strategy.
Let’s face it when fishing for an enterprise-level video service, Brightcove might be one of the top choices. While there’s certainly a solid range of benefits here, it must be said that there are other options out there, Brightcove alternatives so to speak, especially for small to medium businesses who are looking to execute their digital marketing strategies with fast and affordable solutions for effective video monetization and ad revenue.
BridTV is a versatile video platform and CMS that allows you to get a maximum amount of top-notch features for a truly affordable price. If you’re looking to make an impact with video in today’s B2B market, this would be an excellent place to start.
Stepping into the business of online video advertising can be a very daunting task. Based on the latest market research data, video is set to make 80% of Internet traffic by the year 2021. When fighting the fight on the video content marketing, publishers resort to video advertising as their main weapon for maxing out revenue.
The only challenge is that growing a business via video advertising involves putting together a lot of pieces in a complex puzzle. However, once you get past all the basics, you will be closer to completing that puzzle.
Today, a variety of businesses are looking to achieve their business plans via diverse video ad solutions. One of the most practical features a modern-day video service has to offer is waterfalling. The process itself resembles the behavior of a waterfall because what occurs is that the demand for sources are triggered one after the other.
The online video scene is like a constantly changing, constantly evolving field where publishers and various business owners keep looking for new ways to break through and make an impact. Finding your own way to success in a market that is overflowing with competition is quite possible and it may be easier than you think. Things may get a bit challenging along the way, that is until you find your bearings. The key thing is to crystalize your objective. When you’re looking to compete on the B2B market, video advertising is the key that opens all doors. It’s probably one of the best forms of monetization.
But that’s not the only area that’s expanding. For example, IAB noted that programmatic video buying is also gaining traction. According to their findings, based on data that was gathered from 358 agencies and marketers 45% of digital video ad spend was bought programmatically in 2017. Meanwhile, an increasing number of publishers are investing well over $1 million per year on digital advertising.
These are all valid reasons why, as a publisher, you should start to get to know the scene of the programmatic video. In addition, in the process of creating a video or being on the lookout for alternative monetization platforms is your best bet, as opposed to traditional video advertising. Publishers need to focus on video ad units, video ad networks, video header bidding, and various other factors that denote utilizing a reliable video platform.
In this modern-day video landscape, it’s certainly not an easy task having to choose the right video platform for your B2B efforts.