Online video content is a rapidly expanding, ever thriving market. Advertisers are looking for better ways to incorporate video ads into their campaigns. Several trends are now spreading, each one of them making video content an even bigger potential for publishers. Businesses small and large are looking to spread the word about their products and video is the quickest and easiest way to get in touch with consumers. Also, people are acquiring endless amounts of products online, so now publishers have put two and two together and are mostly seeking platforms or sites that allow them to reach and engage audiences as quickly as possible.
For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.
We are proud to announce that Google has accepted BridTV into their select group of video technology partners, companies verified in having the expertise and capabilities to deliver Google VAST/VPAID ads to end users.
Depending on which way you look at it the latest changes to YouTube Partner Program might be a good or bad sign. From now on channels in the YouTube Partner Program will need to have 10,000 lifetime views to qualify for YouTube ads, plus they’ll have to be reviewed for policy and quality compliance. We can expect a lot of small channels / publishers to be hit the most here but it also means with new review policies quality might go up.
In case you are hit by it you can always check 7 best alternatives to YouTube video ad monetization.
YouTube and Google have been at the very epicenter of video content creation, as well as video content marketing, for the past several years. In short, a virtually endless number of rather creative folk have congregated on this one public video service, to try and share their ideas with the rest of the world. It turned out to be the easiest and most efficient way to reach target audiences. Businesses, small and large, have utilized this one platform to launch their projects , make their brands more popular, and even cash in on some of their creations.
Lately, however, the whole video marketing scene is shifting towards live videos, live feeds, streaming and so on.
April 2017 update: In past few years online video player industry has come a long way. Nowadays hardly any business can go without the use of video content and online video player of any kind. With worldwide mobile internet use surpassing desktop for the first time ever in November last year and huge popularity of LIVE VIDEO STREAMING, marked as one of the top digital marketing trends for 2017, it’s easy to see where the online video industry is heading.
There’s a lot to consider when choosing an online video player. Delivering video across all major desktop and mobile platforms, with full support for HD and live streaming HLS and MPEG-DASH protocols at the same time is not an easy task. In a fast-paced and fast-changing industry, such as online video, making the right choice with video player you’ll be using can be crucial for your business. We can help in that regard.
76% of B2B companies already use, or plan to use videos, as an effective branding / advertising / content marketing tactic. Cisco reported we can expect video to account for ‘69% of all consumer internet traffic’ in 2017. Right now video is the main way people get their kicks on the internet. And quite frankly, these days your business won’t be able to get far without a proper video marketing strategy, one which involves YouTube, Facebook and a third party video platform as well.
As the past few years have proven, YouTube has become one of the primary tools for content creators. Not only that, but it has also become the top means to get information on various topics.
The past year has seen a massive jump in the popularity of online video. Hardly any business can be conducted without the use of video content and online video platform of any type. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world. (more…)
Serving video ads within editorial content has quickly become one of the most used features BridTV has. When you what to reach out and engage to your audience in a meaningful non-intrusive way our innovative outstream unit servers the purpose. With our latest update outstream feature is now able to favor viewability over fill rate. If you find that your ad tags are having issues with viewability statistics, consider enabling this option. By default, all BridTV outstream units have this feature disabled.
Video advertising is the fastest expanding area of online marketing today. Cisco reported we can expect video to account for 69% of all consumer internet traffic in 2017 so, if you haven’t already, now is the right time to join the video ad game. But before you get into too deep you need to understand both the capabilities and the limitations of video advertising.