HTML5 Video Player Comparison
by | Jan 11, 2018 | Editorial, How To..., Marketing, Monetization, Social, Video Industry News | No Comments

HTML5 Video Player Comparison Page

January 2018 update: Video marketing has steadily turned into a priority for most marketers in 2017. It was marked as Facebook’s top 2017 content and it made YouTube the second largest search platform.

There is no doubt video will continue to shape the digital marketing industry in 2018. CISCO reports video will be representing 80 percent of all Internet traffic by 2021, up from 67 percent in 2016.

With 2017 behind us, now is the best time to look at the current offering of the internet’s top HTML5 video players. So, where does BridTV player fit and what will be the focus of video players attention in the future?

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Test Your VAST Ad Response With BridTV VAST Inspector Tool
by | Nov 28, 2017 | Editorial, How To..., Monetization, Video Industry News | No Comments

Test Your VAST Ad Response With BridTV VAST Inspector Tool

Even though the main concern of advertisers today is how to incorporate video ads into their campaigns, which boils down to choosing the appropriate type of video ad that would give the desired results, it’s the tech behind ad serving that has to work flawlessly in order to be sure your monetization is done right.

Two things influence your video ad monetization: video player/platform and ad tags you use.
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Outstream Video Ads
by | Nov 22, 2017 | How To..., Marketing, Monetization, Video Industry News | No Comments

Outstream Video Ads

According to the latest research data, the “play” button is, in fact, the most compelling call-to-action on the web. It was also estimated that by 2019, online videos are going to generate 15.4 billion in spend, and generate 80% of all internet traffic. No wonder outstream video advertising has emerged as an important revenue source for most publishers whether they are  limited with video content or not.

Essentially an outstream ad is a video ad unit not tied to any piece of publisher video content. It can run within standard ad placements, on the corner of the page, or within the content of a written article. They are made to be 100% viewable, and they will only deploy and play when the unit is onscreen and the consumer is moving the page around.

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How to Monetize Your Video Content?
by | Sep 5, 2017 | Editorial, Marketing, Monetization | No Comments

How to Monetize Your Video Content?
Online video content is a rapidly expanding, ever thriving market. Advertisers are looking for better ways to incorporate video ads into their campaigns. Several trends are now spreading, each one of them making video content an even bigger potential for publishers. Businesses small and large are looking to spread the word about their products and video is the quickest and easiest way to get in touch with consumers. Also, people are acquiring endless amounts of products online, so now publishers have put two and two together and are mostly seeking platforms or sites that allow them to reach and engage audiences as quickly as possible.

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VAST and VPAID support: All Video Ad Formats For Your Videos Via BridTv
by | Aug 2, 2017 | Editorial, Monetization | No Comments

VAST and VPAID support: All Video Ad Formats For Your Videos Via BridTv

For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.

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YouTube Partner Program Ad Showing Changes
by | Apr 25, 2017 | Monetization, Video Industry News | No Comments
YouTube Partner Program

Depending on which way you look at it the latest changes to YouTube Partner Program might be a good or bad sign. From now on channels in the YouTube Partner Program will need to have 10,000 lifetime views to qualify for YouTube ads, plus they’ll have to be reviewed for policy and quality compliance. We can expect a lot of small channels / publishers to be hit the most here but it also means with new review policies quality might go up.
In case you are hit by it you can always check 7 best alternatives to YouTube video ad monetization.

Read more: http://www.streamingmedia.com/Articles/News/Online-Video-News/YouTube-Sets-Limits-on-Which-Partner-Channels-Can-Show-Ads-117452.aspx

7 Best Alternatives to YouTube Video Monetization
by | Apr 19, 2017 | Editorial, How To..., Marketing, Monetization, Video Industry News | No Comments

7 Best Alternatives to YouTube Video Monetization
YouTube and Google have been at the very epicenter of video content creation, as well as video content marketing, for the past several years. In short, a virtually endless number of rather creative folk have congregated on this one public video service, to try and share their ideas with the rest of the world. It turned out to be the easiest and most efficient way to reach target audiences. Businesses, small and large, have utilized this one platform to launch their projects , make their brands more popular, and even cash in on some of their creations.

Lately, however, the whole video marketing scene is shifting towards live videos, live feeds, streaming and so on.

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Working With Video Beyond YouTube: BridTV vs.YouTube, What’s the Difference?
by | Mar 28, 2017 | Editorial, Marketing, Monetization, Video Industry News | No Comments

Working With Video Beyond YouTube: BridTV vs.YouTube, What's the Difference?

76% of B2B companies already use, or plan to use videos, as an effective branding / advertising / content marketing tactic. Cisco reported we can expect video to account for ‘69% of all consumer internet traffic’ in 2017. Right now video is the main way people get their kicks on the internet. And quite frankly, these days your business won’t be able to get far without a proper video marketing strategy, one which involves YouTube, Facebook and a third party video platform as well.

As the past few years have proven, YouTube has become one of the primary tools for content creators. Not only that, but it has also become the top means to get information on various topics.

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Fastest And Easiest Ways to Monetize Your Video Content
by | Jan 25, 2017 | How To..., Marketing, Monetization, Video Industry News | No Comments

Fastest And Easiest Ways to Monetize Your Video Content

The past year has seen a massive jump in the popularity of online video. Hardly any business can be conducted without the use of video content and online video platform of any type. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world. (more…)