If you’re a web publisher, you certainly know that audiences are devouring video content these days. Videos have become the main form of expressions for a majority of content creators. For the last several years though, even with the world’s vast library of online videos at everyone’s fingertips, live streams and live streaming have taken center stage. Subscription-based streaming services such as Amazon Prime, Netflix, HBO Now, Hulu and others are becoming the easiest and fastest way for people to get their hands on everyday entertainment and preferred premium content.
With so much going on in the industry today, business owners are facing quite a lot of different challenges. Web publishers and diverse online business can only stay afloat by making an effort to establish an effective ad revenue strategy. This is only possible by understanding the basics. How contemporary mobile ad monetization works is not too hard to grasp.
Video ads are evolving at an astounding pace. We’re pouring a great deal of effort into developing and improving ad tech for web publishers, so they can enjoy the advantages of a premium HTML 5 video player and a streamlined ads revenue platform. When it comes to ad technology and ads in general, every single business decision you make down the road needs to be based on reliable data. Working with various publishers lead us to creating a remarkably powerful analytics engine, featuring slick and effective ad metrics that are constantly at your disposal.
Seeking out superior technological solutions is a necessary cornerstone of any web-based endeavor. Upgrading your monetization plan is the next step. Elevating your ad-powered online business is only a few clicks away. As a web publisher, it’s time to seize the opportunity to invest and expand your business by using BridTV Any-Ad; an enhanced Outstream Unit monetization solution.
The current online video market is becoming increasingly competitive, so having a data-driven digital marketing strategy is without a doubt your best weapon. This is especially true if you’re using video to monetize your website’s traffic. After making a considerable leap forward, we are now ready to provide publishers with a wider array of options when it comes to video analytics.
When it comes to setting up a digital marketing strategy and monetizing your web site’s content, there are a number of aspects to consider. The main objective is to stay focused on video. Video has become the most powerful weapon in today’s business scene. After all, it’s been confirmed recently that 85% of all Internet users in the US watched online video content every month across a variety of devices. Having organic traffic and plenty of video content is one thing. You need a solid system set up in order to analyze your data. Nielsen analytics is a vital ingredient in that sense, but we’re getting ahead of ourselves.
In the modern-day digital landscape, it has become apparent that video ads and video content, in general, have become the monetization lifeline for businesses big and small. So, if you are keen on increasing your website’s revenue stream, there are certain aspects of the business you need to focus on – optimizing and monetizing your traffic, and video is the best way to go. However, you must also decide what’s right for you. This is where our newly implemented tech, the BridTV Marketplace (powered by Google ADX), comes in.
Enhancing Video Monetization With Prebid
In the world of video monetization, staying ahead of the competition is never easy. Luckily, you can always upgrade your business model, albeit that can be a potentially overwhelming task for most business owners. So, you have decided to make the most out of your organic traffic and you wish to monetize video content. Well, Prebid is an ideal way to do that. You can set up a feature-rich video player and CMS, so you can monetize properly and then sit back and watch while your business experiences growth. There are several extremely effective techniques that allow you to do so, and header bidding is one of them.
BridTV has come a long way and has just expanded its vast array of features by including an Android SDK (Google Certified). We’re constantly stepping up our game, giving our video technology plenty of room to evolve, so we can unlock even more outstanding features for publishers.
You can now fully utilize our Brid player and all its monetization options inside your Android app all with the assurance that it has been certified by Google, so you have no worries in running your Google ad stack through the player.
Following our successful launch in 2018, BridTV has been moving forward at lightning speed. Continued growth allowed us to incorporate a variety of powerful features into our video platform.
As of February 2019, Google has accepted BridTV into their select group of video technology partners, companies verified in having the expertise and capabilities to deliver Google VAST ads to end users.