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November 27, 2020
the ultimate guide to ott advertising

What Is OTT Advertising and Why It’s Growing so Rapidly

As TV viewership is steadily dropping, many advertisers have been turning toward OTT streaming platforms to promote their products. Learn everything you need to know about the benefits of OTT advertising and how to get started with it.
November 25, 2020
what is ott

What Is OTT and How It Is Changing the Modern Media Landscape

What is OTT? How is it affecting the traditional TV market? Learn the answer to these and many more questions in this article.
November 17, 2020
is traditional advertising a thing of the past?

Is Traditional Advertising a Thing of the Past?

With the massive increase in internet consumption over the last few years and the rise of digital advertising, many believe traditional advertising is dead. But is that really true?
July 20, 2020
best integrated marketing campaigns

Best Integrated Marketing Campaigns to Inspire You

Take a look at our choices for the best integrated marketing campaigns
April 3, 2020
Digital Media Today BridTV

Digital Media Today — The Future of Marketing

The abrupt rise of digital media has revolutionized marketing as we know it.
April 2, 2020
Brid.TV Online vs Traditional Media

Online Media vs. Traditional Media — Who’s the King Now?

Here's our take on the online media vs. traditional media debate.
March 4, 2016

Media Consumption Is Changing

The consumption of online content via mobile devices is growing. EMarketer’s stats show nearly 1 in 10 US internet users in 2016 will go online only through a mobile device—what eMarketer defines as mobile-only internet users. That figure is expected to rise in the future. Around  79% of B2B marketers stated they had a mobile-friendly site in 2016, shows the DemandWave research. The figure represents an increase compared to the state in 2014 when 57% of respondents said they had one.
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