If you don’t know how to handle your content marketing strategy or don’t work on improving it by bringing some new fresh ideas, your fans will eventually become bored with your outreach efforts. I can’t help you with creatives but I can help you getting yourself organised. Here are my top six online tools that we recommend as a perfect choice for time saving and better organization of your content marketing.
Video marketing has become the center of attention of all popular social networking websites ever since Facebook began selling autoplay video advertising in 2014. People are spending a great amount of their free time on social networks, which is the main reason why marketers are looking that way.
The start of 2Q of 2016 for content marketers means reevaluating their content marketing methods and determining new fresh ones, to heat up for the summer season that’s on the way. One of the top questions marketers should ask themselves is are they using the right tools to achieve their marketing goals? If the results of the current marketing strategy are poor, then they need to change something, include something new, look for the new ideas, follow the latest trends that do work.
As mobile usage is rising each day, it’s advisable for all business, big or small, to adapt their websites for mobile usage. Currently, 79% of B2B marketers stated they had a mobile-friendly site in 2016. The figure represents an increase compared to the state in 2014 when 57% of respondents said they had one.
Google has finally launched a new mobile friendly testing tool. The company has increased the mobile friendly ranking factor, as the consumption of digital content on mobile devices is only increasing. They have announced changes in a mobile friendly ranking factor for the upcoming period and have kept its promise. Changes will not harm already mobile friendly sites but others should use this tool to see if their pages are prepared.
In the past two posts, we have described the essential element of every retailer’s video marketing strategy and listed the types of video content you could use for your website as a part of it. That was more than enough when it comes to theory, now let’s talk about practice.
Social media channels are one of the most favorite places people spend their free time when they want to be informed, amused, to have fun, or find out what are the hottest trends and topics nowadays. We have talked on and on about how important is to be properly presented on your social media profiles/pages and we will continue talking about it because building your brand name is one of the essential things you need to get in line if you want to gain credibility and leadership within your industry.
As we have mentioned in our previous post, 2015 was the year of explainer and product feature videos for retailers. We are still waiting to see what will be the outcome in 2016, meanwhile here are several types of video content you could use for your website as a part of your video marketing strategy.
In the past few years, many things have changed in retailer’s online market, retailers have been facing with new options of promoting their service through various digital forms. Internet has become the essential part of retailer’s marketing strategy. Without using the Internet as a marketing tool they could lose the opportunity of attracting their potential customers, and not only that, it may endanger their position in the market as they will eventually be beaten by the competition that runs a successful digital marketing strategy. There are various ways customers could improve their shopping experience with digital technologies, like visual search, wearable technology, digital […]