We live in an age when the electronic entertainment industry is at its peak, while the Internet is predominantly about online videos. Using the Internet, people have begun to express and share their thoughts almost entirely through online video form. Making video content has become straightforward and fun for users worldwide. The same thing is happening with B2B (business-to-business) and e-commerce, where more and more publishers are utilizing video as a means of growing their businesses — be they large or small.
Have you jumped into video content marketing bandwagon already? If not this might be your last chance to enhance your audience engagement by making video content simply because people are already overwhelmed with video. 300 hours of new material is uploaded to YouTube alone every minute!
In this day and age, video games are more prosperous than ever. There are several reasons why you should consider using video platforms as the means to expand your video game businesses. After all, we’re talking about one of the most profitable industries out there. Currently, video games generate considerably more income than the Hollywood movie business. For example, major publishers such as Activision Blizzard are projecting peaks in revenue of up to $1.46 billion, compared with $759 million a year earlier.
There are a number of ways to get into the business of online video marketing, but the first steps are crucial. Online video marketing is on the rise to say the least, and more and more publishers are utilizing video marketing for sales. For that reason, if you’re eager to get into the business, there are a few things you should know before you kick off.
You have no doubt noticed that there is something out there called Pokemon GO. The game launched on July 6 this year and here’s how the stats breakdown now: 4.3 million (iOS) + 5.25 million (Android) = 9.55 million total daily U.S. users for Pokémon GO. Anyway, here’s why we think are the most useful marketing formulas utilized by the creators of the game, and marketing lessons that can be learned from this global phenomenon.
In the world of content marketing, it is vital to have the right tools to ensure the growth of your online business endeavors. As part of our ongoing project to compile a choice of the most effective tools you need to achieve success with your business, we present the following:
Back in October, 2015, when Google launched its AMP (Accelerated Mobile Pages) Project, numerous technology companies hope onto the bandwagon. This new initiative was described by many as Google’s answer to Apple News and Facebook Instant Articles.
Video content has superpowers!!! As a branding tool, as a education tool, as a communication tool … video has a lot of advantages compared to other content marketing forms and it’s time to start using it for your business.
The efficiency of video player depends on a video platform behind it. Video platform should provide many video options ( such as encoding, streaming, customization of your video player, management of your video content, video monetization, servicing you video ads). Besides the basic options, every platform should offer …. well, a little extra that could significantly influence users video marketing success.