November 30, 2016

10 Rules for Effective Facebook Marketing [Infographic]

Facebook is, by far, the largest social network in existence today. With 1.79 billion active users, and counting, the social media titan now has more users than the entire population of China (1.40 billion). With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. But in this day and age, its standing as the number one social media platform also begs the question: How do you stand out from the rest of content vying for users’ limited time and attention?
November 22, 2016

Favor Viewability Over Fill Rate with BridTV Outstream Unit

Serving video ads within editorial content has quickly become one of the most used features BridTV has. When you what to reach out and engage to your audience in a meaningful non-intrusive way our innovative outstream unit servers the purpose. With our latest update outstream feature is now able to favor viewability over fill rate. If you find that your ad tags are having issues with viewability statistics, consider enabling this option. By default, all BridTV outstream units have this feature disabled.
November 4, 2016

Making a Video? How Well Do You Know Your Audience!?

Humans are hardwired for visual content. It affects people on two levels – cognitive and emotional level. It increases comprehension of information you receive, and by affecting our emotions and attitudes. What’s more, YouTube has over a billion users, which denotes almost one-third of all people on the Internet. Also, over 800 YouTube creators have more than one million subscribers. Such statistics are staggering. There are lots of examples of outstanding content. Alas, there are considerably more examples of poor content. So, the real question is: how do to push your own content into the ‘great’ category, rather than the tedious branded content? […]
October 27, 2016

Why Your Video Marketing Strategy Needs YouTube, Facebook And A Third Party Video Platform? (Infographic)

We’ve spoken at length about how important video is to forming your ultimate digital strategy. It is also a vital component to almost every aspect of modern-day business, whether you’re looking to make a mark in a very competitive B2B environment, or simply seeking to make an impact with your personal content.
October 13, 2016

Online Marketing Tactics: What Works Best for Your Business

Nowadays, if you’re running your own e-business — big or small — you’re no doubt going to be overwhelmed with possibilities when it comes to exposing your brand. This also begs the question: what exactly are your best moves to ensure that you get your product out the door? In order to answer that we have to take a look at traditional marketing tactics. Each business has to think about search engines, social media channels, email, video, paid advertising, blogging and so on. Having talked to several people in the industry, we’ve begun to explore exactly which online marketing strategy brings the most to […]
September 29, 2016

Biggest Problems With Content Marketing And How to Avoid Them

Getting into content marketing is a long uphill struggle. While you work your way towards things like organic traffic, reaching target audiences and actual profit, well, you are most likely to feel the burn of all the bad sides of content marketing. On the flip side, if you persevere the results can be tremendously positive for your business. So, instead of going with endless material and info about your product, just bear in mind that people always want to be entertained while getting useful info – ya know, something they actually need. They will be on the lookout for quality content and […]
September 27, 2016

Your Video Marketing Strategy Needs YouTube and FaceBook and Brid.TV

These days it seems inconceivable to formulate a proper digital marketing strategy without the inclusion of video. Creating video content and using it for marketing purposes has indeed become an integral part of any business plan. For many years, marketers, business and product salesman have had difficulties pushing their brands out the door and getting them to the consumer.
September 16, 2016

Reaching Millennials Through Esports And Video Streaming

For the past several years, the video game industry has taken a massive turn towards pro-gaming – esports.
August 31, 2016

BridTV Spearheads New Online Video Tech, Publishers Monetizing Faster Than Ever

BridTV – Faster. Reliable. Easy-to-Use. Something’s cooking at Brid.TV. After months of hard work and preparation we are gearing up to take the online video market by storm. Brid.TV is ready to push the boundaries with newly incorporated VPAID (Video Player Ad-Serving Interface Definition) tech, thanks to which publishers will be able to drive higher ad revenue at a click of a button.
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