Today a majority of advertisers are turning to services like Google and Facebook as advertising platforms to reach customers. Lately, however, quite a lot of businesses are simply turning to other platforms for their advertising needs. The fact is that there is a considerable amount of ad networks out there that can bring you closer to your financial goals without having to take part in a highly competitive advertising race on Google or Facebook. Moving away from these two giants and switching to other advertising networks eliminates having to deal with heaps of other companies who are competing in the […]
As the popularity of online video grows, publishers and various businesses (small or large) are getting a more precise knowledge about the behavior of viewers. As the need and support for HTML5 video increases, the video is becoming the chief way to grab audiences and keep them interested. For example, utilizing video as a background design feature has become rather trendy as of late. On a general note, recent research has shown that video represents the very epicenter of the digital marketing world. With each passing year, we see the demand for video increasing rapidly, with 53% of people craving […]
The online video scene is like a constantly changing, constantly evolving field where publishers and various business owners keep looking for new ways to break through and make an impact. Finding your own way to success in a market that is overflowing with competition is quite possible and it may be easier than you think. Things may get a bit challenging along the way, that is until you find your bearings. The key thing is to crystalize your objective. When you’re looking to compete on the B2B market, video advertising is the key that opens all doors. It’s probably one […]
As a publisher, expanding your online video business endeavors denotes keeping your attention focused on digital marketing. However, through it all, optimizing for mobile should be your uttermost priority. Creating and establishing a dedicated mobile marketing strategy is an absolute prerequisite to making an impact on the current video ad market. That’s where all the 2018 trends are leading. After all, it’s not a matter of opinion.
The B2B marketing scene changes so fast it’s tough to keep up sometimes. In order to stay on point, you have to make sure that you have a proper strategy in place. Luckily, nowadays there is a variety of ways to establish a simple, yet very effective strategy for your B2B marketing efforts. The modern-day era is absolutely thriving with opportunities in that regard. Thanks to marketing automation, analytics, and personalization B2B marketers have a far better shot to get closer to high-profile clients and more importantly, to get in touch with their target audience when it comes to sales, […]
Hardly any business can be conducted without the use of video content and online video platform of any type these days. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world. 60% of both B2B and B2C marketers already use video for marketing (OptinMonster) and over 50% of web users look for a video before visiting a store, says Google. With stats like these, it is easy to see that the video form has taken over a majority […]
After months of hard coding, we are happy to announce the launch of the BridTV White-Label video platform solution. Having completely revolutionized the online video platform industry with our proprietary tech solutions for the HTML5 video player, online video platform we’ve put extra effort to provide our users with an end-to-end video SSP solution purposely built to help them grow their business even more.
2 years ago we’ve talked about growing popularity of video ads. As predicted visual content, videos especially have become the focal point of many businesses. Brands are creating more videos, utilizing live streaming to engage with new audiences, investing heavily into video content, effectively embracing engagement and interactive as the main advantages of video. Right now if a video isn’t a central part of your digital marketing strategy, your business is suffering.
With 11 awesome tips that will help you improve your video SEO efforts. We are all well aware of how much of an impact video content makes these days. And how video changed digital marketing strategies of many brands in the past few years. Video has become the main tool for engagement and customer acquisition. When you’re operating in a market that relies primarily on video, you have to make the most out of that format. For most marketers that means establishing a powerful social media presence. This involves shares, likes, as well as the effort to become viral in an […]