Blog

September 25, 2015

Mobile Video Stats in 2015

Mobile devices are becoming the first thing people look at when they wake up and the last thing they see before going to sleep. Currently, figures show there are 3.65 billion unique global mobile users, and around 50% of the world is connected to a mobile phone. For all marketing experts and advertisers those figures only mean one thing – mobile users are a target as the perfect niche throughout every company’s content marketing campaign. But if you are not convinced yet, here are more pieces of evidence of the mobile video domination you need to go through:
September 23, 2015

Top Questions B2B’s Should Be Asking When Creating a Video Marketing Strategy

Video plays an important role in B2B sales and marketing plans in all business spheres nowadays. Around 64% of consumers are more likely to buy a product after watching a video about it. When it comes to online promotion, visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos. Here are the top questions marketers should be asking themselves before they start generating their video marketing content:
September 16, 2015

Why Are Video Ads The Best Advertising Choice Nowadays?

Online video ads are one of the fastest-growing ad formats. Stats show that online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. If you aren’t already involving videos in your marketing strategy here is why now is the time to invest in a video as you number one advertising choice:
September 11, 2015

How To Generate Leads Through a Video?

Video can serve as a great supplement to whatever marketing strategy you’ve defined for promoting your company’s website. Stats show almost 70% of B2B marketers claim that video converts better than any other medium online, and 82% of B2B marketers reported success with video marketing initiatives. There are lots of options how you can use you video to increase the chances that people end up at your website and essentially become leads. It’s advisable to create video content in which people will be interested in and make it easily reachable. Here are some extra tips that can help you out:
August 27, 2015

Introducing New Brid.tv Explainer Video

We are proud to present our new explainer video, which underlines all benefits of our platform, and all the good stuff that Brid.tv, as an enterprise-level free online video platform and player solution, has there for you. Initialize ads
August 14, 2015

Video Search Engines To Think About

With 52% of marketing professionals worldwide naming video as the type of content with best ROI the main question now is what are the best places to submit your video content to? These are the search engines you should take in consideration when you’re about to submit a video. For some you have heard. Others you will heard about. They all have the traffic for your videos. Google – the undisputed number one search engine in the world. Though Google tends to serve YouTube results for video first, research results on Google and YouTube are not the same, so when […]
August 11, 2015

How To Use Facebook Video To Drive Business Results

Video content shared on Facebook may serve you as a great call-to-action button when it comes to engaging, informing and attracting your audience. And now more than ever, as the latest stats show, Facebook video views continue to rise, and many industry experts predict it will outgrow YouTube. Although YouTube is still the clear leader in video sharing, delivering 3 trillion video views during 2015, Facebook is catching up, with a 2 trillion views this year. It looks like Facebook is doing their best to make it a #1 video share platform. And they have the traffic to support it. […]
August 6, 2015

How to Setup Overlay Ads via BridTv

In our previous blogpost we have talked about what makes an effective Overlay Ad and how can you use it in your marketing campaign. As you know, Brid.tv player offers our partners monetization options for their videos, which enables them to monetize original videos by landing Non-Linear ads (overlays) and Linear ads: (Pre-Roll; Mid-Roll; Post-Roll). Basically you can display any kind of non-linear ads (a scroll, ticker, or watermark image) in a single player. TIP: 300×250 companion display is highly recommended. Follow these simple steps to setup a video overlay via Brid.tv:
August 5, 2015

What Makes Effective Overlay Ad?

We’ve touched a bit the subject of ads in our How To Create Effective Pre-Roll Ads. It seams only natural to try to explain what makes an effective overlay ad now? Overlay ads were created when the effectiveness of video pre-roll, mid-roll, and post-roll ads was brought to questione so advertisers came up with new advertising concept. An “ad overlay” is a small, semi-transparent overlay across the top or the bottom third of the video – usually as text or static image. An ad overlay essentially provides advertisers with the opportunity to place traditional banner advertising inside streamed video. That […]
Support