Blog

January 8, 2016

2015 Best Times to Publish Content for Social Media Engagement

10 years ago on 7% of the US population used one or more social networking sites. Nowadays of those who use the internet a massive majority of 76% of Americans use social media. Because of the impact it has on modern population, social media is already one of the most important tools for online promotion. 86% of marketers believe that social media is important for their business, and around 84% of marketing professionals think social media can enhance relationships with existing customers.
December 23, 2015

8 Steps For Creating A Proper Digital Strategy For Your Business In 2016

Creating a digital strategy for 2016 can be much simpler than most people think. Do your research correctly and you can have it on a single page. All jokes aside, mostly it depends on your business needs and the amount of time and resources that you can dedicate to digital media. Whether you create your strategy on one or 100 pages, your priority needs to be on setting it up on time, and not hoping for the best in all working scenarios. There is no real recipe for making a proper digital strategy but these tips will certainly help you […]
December 17, 2015

Learn From Your Video Analytics

Creating an effective video marketing campaign is not only about creating views, it’s about creating effective video content that will be consumed by your potential target group.  If you’re using the right video analytics, you can get insights on your prospects, and that way optimize your content and  increase engagement and conversion. Here are some advantages of using video analytics that could benefit your business:
December 16, 2015

We’ve asked industry people how will video marketing change in 2016

Stats show that 83% marketers stated they are using video. As they become more adept at marketing video with every passing month we’ve asked industry people what are the drastic changes and what are the similarities that they can imagine for a video marketer in 2016?
December 10, 2015

Case Study: Fashion/Makeup/HairStyle Videos

Being a girl in a tough world, in a constant rush, it’s hard. To stay in shape all the time, to look your best, and still have the time to do your daily routines. Nowadays beauty websites are the ones that we rely on to help most of us with providing the best beauty tips 24/7. Which got me thinking on what is the state of video in the online beauty industry. The amount of information available to all the Fashion/Makeup/HairStyle fans out there is astonishing. In the past couple of years, interactive features have become an essential part on websites […]
December 8, 2015

Trends That Will Dominate 2016

The end of the year is a great time to wrap up what you have done so far, check what’s being working for you in a year behind you and prepare your digital marketing strategy for a year ahead of you. As blueprint for your 2016 digital marketing strategy takes shape I thought about presenting you with what’s currently in focus of most marketers and spread out some predictions for the year 2016. Take the time over the holiday season to do the research and plan where your focus should be in next year and focus is, believe me, what […]
November 12, 2015

Benefits From Shifting Your Video From Tv To Digital

The online video domination grows Only a decade ago, after tailoring their video content,  video creators were facing with just one problem –  adjusting it to TV screens. Now it’s all about digital. The internet is quickly becoming a synonym for effective video marketing as it helps companies across the world to target their audience and proves to be a faster and more economical medium for promoting products and growing businesses.  Around 40% of the world population has an internet connection. AOL’s sixth annual State of the Video Industry report shows spending on US digital video ads grew by 42% […]
October 12, 2015

Narrowcasting With Video Content to Boost Engagement

Creating a targeted content, nowadays, is a perfect solution to reach your targeted group and get their true affection. What better way to do that then getting to know them better, their interest, their beliefs. That is what ‘narrowcasting’ your content is all about, boosting your audience engagement and conversion through well tailored targeted message. Designing targeted content requires identifying and knowing your targeted audience’s interest, beliefs, aspirations, but firstly, you need to identify your targeted group.
October 5, 2015

Your Social Media Marketing Plan From Scratch

Social media is an essential part of today’s marketing plans. Two main questions for beginners in social marketing are: how do you get started with your social media marketing strategy? and how can you be sure that your efforts on social are effective? To achieve success, every step of  your social marketing promotion needs to be carefully planned. Keep notes and follow us.
Support