Blog

June 7, 2016

Video Ad Spending on Social Platforms Is Constantly Increasing

Video marketing has become the center of attention of all popular social networking websites ever since  Facebook began selling autoplay video advertising in 2014. People are spending a great amount of their free time on social networks, which is the main reason why marketers are looking that way.
May 26, 2016

2016 Already Is The Year of Video Marketing

The start of 2Q of 2016 for content marketers means reevaluating their content marketing  methods and determining new fresh ones, to heat up for the summer season that’s on the way. One of the top questions marketers should ask themselves is are they using the right tools to achieve their marketing goals? If the results of the current marketing strategy are poor, then they need to change something, include something new, look for the new ideas, follow the latest trends that do work.
May 24, 2016

The Rise Of Mobile Video Advertising (Infographic)

As mobile usage is rising each day, it’s advisable for all business, big or small, to adapt their websites for mobile usage. Currently, 79% of B2B marketers stated they had a mobile-friendly site in 2016. The figure represents an increase compared to the state in 2014 when 57% of respondents said they had one.
May 19, 2016

The Importance Of Video Content In Every Retailer’s Marketing Strategy in 2016 (Part III)

In the past two posts, we have described the essential element of every retailer’s video marketing strategy and listed the types of video content you could use for your website as a part of it. That was more than enough when it comes to theory, now let’s talk about practice.
May 17, 2016

2016 Social Media Image Sizes Cheat Sheet (Infographic)

Social media channels are one of the most favorite places people spend their free time when they want to be informed, amused, to have fun, or find out what are the hottest trends and topics nowadays. We have talked on and on about how important is to be properly presented on your social media profiles/pages and we will continue talking about it because building your brand name is one of the essential things you need to get in line if you want to gain credibility and leadership within your industry.
May 12, 2016

The Importance Of Video Content In Every Retailer’s Marketing Strategy in 2016 (Part II)

As we have mentioned in our previous post, 2015 was the year of explainer and product feature videos for retailers. We are still waiting to see what will be the outcome in 2016, meanwhile here are several types of video content you could use for your website as a part of your video marketing strategy.
May 11, 2016

The Importance Of Video Content In Every Retailer’s Marketing Strategy in 2016 (Part I)

In the past few years, many things have changed in retailer’s online market, retailers have been facing with new options of promoting their service through various digital forms. Internet has become the essential part of retailer’s marketing strategy. Without using the Internet as a marketing tool they could lose the opportunity of attracting their potential customers, and not only that, it may endanger their position in the market as they will eventually be beaten by the competition that runs a successful digital marketing strategy. There are various ways customers could improve their shopping experience with digital technologies, like visual search, wearable technology, digital […]
May 5, 2016

New Social Video And Social Media Marketing Trends in 2016

Many things have changed in the previous couple of months in the social media sphere and in the sphere of the online video industry as well. Michael Stelzner, Founder and CEO of Social Media Examiner and creator of Social Media Marketing World, in his keynote in front of 3,000 attendees on the Social Media Marketing World event, discovered data that he and his team gathered about new trends in the social media marketing sphere.  Based on it let’s try and summarize new trends, help marketers grasp the social media moment and explore new video marketing possibilities that are coming with […]
April 28, 2016

How To Use Video To Increase Your Website Traffic

We’ve talked over and over here on our blog how a successful online strategy depends on a quality of content you produce, that has the ability to eventually attract large amounts of traffic. It goes without saying that today, video content is the most popular content form, and the most engaging one. Based on the latest stats video content attracts 600% more viewers than the combination of direct mail and print.
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