Blog

August 2, 2016

8 Great Lessons in Online Video Marketing

There are a number of ways to get into the business of online video marketing, but the first steps are crucial. Online video marketing is on the rise to say the least, and more and more publishers are utilizing  video marketing for sales. For that reason, if you’re eager to get into the business, there are a few things you should know before you kick off.
July 27, 2016

Mobile Becoming the Main Platform for Online Video

The Zenith’s Online Video Forecasts 2016 published a report according to which mobile devices are going to become the main platform for viewing online video.
July 26, 2016

Cool Marketing Lessons We Can Learn From Pokemon GO

You have no doubt noticed that there is something out there called Pokemon GO. The game launched on July 6 this year and here’s how the stats breakdown now: 4.3 million (iOS) + 5.25 million (Android) = 9.55 million total daily U.S. users for Pokémon GO. Anyway, here’s why we think are the most useful marketing formulas utilized by the creators of the game, and marketing lessons that can be learned from this global phenomenon.
July 17, 2016

20 Great Tools For Your Everyday Content Marketing Efforts

In the world of content marketing, it is vital to have the right tools to ensure the growth of your online business endeavors. As part of our ongoing project to compile a choice of the most effective tools you need to achieve success with your business, we present the following:
July 14, 2016

Outstream Video Best Way For Publishers to Push for Ad Revenue

One of the biggest things that will most certainly drive the video market is the inclusion of outstream video ads. These particular ads work as self-contained units, as opposed to being a prelude to another video, which seems to be the common system nowadays. A variety of publishers, including Mashable and Rolling Stone, are already utilizing outstream ads via so-called “in-read” formats. What that denotes is if a someone is reading an article on, (for example) Slate, that person will be able to watch an auto-play video. Scroll down stops the video and as it leaves your field of vision. There’s also an option to unmute the video should you wish to listen.
June 28, 2016

9 Best Ways to Make Your Videos Viral

Where to Start is What People Want Video is the new medium to reach people. According to research, Internet video to TV has risen 50% during 2015, and will continue to grow rapidly, increasing 3.6-fold by the year 2020. But what makes an individual video so good, that it becomes viral? Well, there are a few explanations for that.    Before making and uploading any video, it’s crucial to understand what your audience is after and to have some idea of how they might respond to it. What’s more, the subject matter must appear to be useful for users, and for […]
June 17, 2016

The Power Of Video Content (Updated)

Video content has superpowers!!! As a branding tool, as a education tool, as a communication tool … video has a lot of advantages compared to other content marketing forms and it’s time to start using it for your business.
June 14, 2016

Not All Video Players Are Created Equal

The efficiency of video player depends on a video platform behind it. Video platform should provide many video options ( such as encoding, streaming, customization of your video player, management of your video content, video monetization, servicing you video ads). Besides the basic options, every platform should offer …. well, a little extra that could significantly influence users video marketing success.
June 9, 2016

Tools We Use In Our Content Marketing Efforts

If you don’t know how to handle your content marketing strategy or don’t work on improving it by bringing some new fresh ideas, your fans will eventually become bored with your outreach efforts. I can’t help you with creatives but I can help you getting yourself organised. Here are my top six online tools that we recommend as a perfect choice for time saving and better organization of your content marketing.
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