76% of B2B companies already use, or plan to use videos, as an effective branding / advertising / content marketing tactic. Cisco reported we can expect video to account for ‘69% of all consumer internet traffic’ in 2017. Right now video is the main way people get their kicks on the internet. And quite frankly, these days your business won’t be able to get far without a proper video marketing strategy, one which involves YouTube, Facebook and a third party video platform as well.
As the past few years have proven, YouTube has become one of the primary tools for content creators. Not only that, but it has also become the top means to get information on various topics.
Wouldn’t it be great if you could boost the results of campaigns you’ve already invested in, instead of having to start from ground zero all over again? Of course it would. Good thing video can help you do just that. From using video CTAs to guide prospects towards the next step in their content journey, to leveraging video analytics to improve performance mid-campaign. Video is a compelling way to engage your audience, build trust, show products and services, and generate leads, within seconds.
The past year has seen a massive jump in the popularity of online video. Hardly any business can be conducted without the use of video content and online video platform of any type. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world. (more…)
2016 was an incredible year for BridTV. As the new year starts, we thought it would be nice to look back over past twelve months and see which of the BirdTV’s posts were the most popular ones.
Even though we covered a great many topics from video platform updates and industry news, over SEO and social marketing tips and tactics, to general content marketing topics, we’ve focused much of our attention explaining what makes video content marketing a great tool for any business, big or small, and how can BridTV online video platform help you with it. Never mind the effort, you, the readers, decided what was most important to you.
Don’t get into your business mode yet! Year’s end brings a lot of joy to everyone and frankly, taking a day or two more relaxing won’t hurt your business in any way. Besides, being relaxed and all, might actually be the best state of mind for you to reflect on the year behind you and plan the year ahead of you. 2017 prediction roundup is here to help you out choosing the best course of action for your business by laying out what industry experts and influencers predict will work in 2017 for anyone’s business, big or small.
This weeks roundup is a selection of the hottest stories we picked up during the last couple of days. From trendy social media marketing and 2017 SEO topics, over importance of video content marketing in the year ahead of us. Inspiring scoops with tips and tricks you should consider using in your 2017 digital marketing plans.
With new marketing channels emerging seemingly every day, it’s a hard for marketers to keep up, exploit them all and stay ahead of the curve. However, even with so many different opportunities, problems we all face are still the same. According to HubSpot’s report on state of the Inbound, generating traffic and leads and proving ROI still are the leading challenges marketers face today.
As blueprint for your 2017 digital marketing strategy takes shape, and with Christmas just around the corner, it is time to wrap up this year with digital marketing trends you should be keeping an eye on, trends that currently are in focus of most marketers. Unlike in previous years, this time we’ve asked the same people that helped us demystify influencers and influencer marketing to share their thoughts on trends that will drive marketing in 2017.
End of year is just around the corner and naturally we are flooded with ‘2017 prediction’ posts. Hence video content marketing roundup pre Christmas edition! We took upon us to help out curate the best 2017 prediction posts, the ones offering real insight to what can you expect from 2017. This is a selection of the hottest stories we picked up during the previous week. From social media marketing and SEO topics, over importance of video content marketing for every business in 2017 to new tool of the week. These are the inspiring scoops, most of which offer cool tools, tips and tricks you can use to grow your e-business in year ahead of you. Also, we’ve gathered so many links it is hard to let some go 🙂 So you can expect this to be a part one. Check them out!
Influencers. You can’t block ’em. You can’t ignore ’em. And they have legions of passionate fans they can activate. – Mark Schaefer
I’ve always thought that influencer marketing can be described as the love child of social media and celebrity star dust exclusive to B2C businesses. To be honest, I thank The Kardashians for that notion – for making me believe it and for making it popular.
During 2016, the term ‘influencer marketing’ has been around quit a lot on the B2B scene. A similar thing can be said for the term ‘content marketing’ a few years back, which is one of the hottest and most effective strategies for any business; big or small. Recently, we’ve experienced a significant traffic boost thanks to our Online Marketing Tactics Of Experienced Marketers, which got us thinking about the real, tangible power of the influencers.
Year in, year out every December gets overcrowded with ‘next year marketing trends’ articles. Yes, I too have joined the hype, after all BridTV is at the forefront of the tech rat race with access to both, new tech achievements and publisher trends. But, let’s change the approach to ‘trends in marketing’ topic this time by discuss what has happened in 2016 first and then, later on, predict 2017 trends.
I’ve made a few spot-on predictions about ‘trends that will dominate in 2016’, here’s how things really panned out.
Facebook is, by far, the largest social network in existence today. With 1.79 billion active users, and counting, the social media titan now has more users than the entire population of China (1.40 billion).
With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. But in this day and age, its standing as the number one social media platform also begs the question: How do you stand out from the rest of content vying for users’ limited time and attention?