June 19, 2015
Content marketing is becoming the essence of marketing departments across the world. Latest stats show that companies spent around $118 billion on content marketing in 2014. A study from Curata reveals that 75 percent of marketers plan to increase their investment in content marketing in 2015. This year won’t just belong to big brands. With more opportunities than ever before for marketers to launch their brand identity, small businesses should be ready to spreading their messages out there. Around Sixty percent of small B2B business owners said they plan to increase their content production in 2015. In fact, 94% of […]
June 5, 2015
According to a study done by Eye View Digital, videos on a landing page can increase conversions by up to 86%. Videos combine four elements that humans are wired to pay attention to: faces, voices, body language and movement. That’s why landing page videos can be a perfect way for demonstrating the benefits of your product or service in a brief, effective, and informative way. Videos can increase the length of time people stay on your web page, and if you place a video on your product page, people will be more interested in watching that video than reading a […]
May 22, 2015
Retailers To Take The Lead In Digital Ad Spending Retailers will take the lead in digital ad spending, shows the latest research done by eMarketer. Digital ad spending in the U.S. is expected to reach $58.61 billion this year, and the predictions of eMarketer are that retailers ad spending will account 22% of the total figure. Retailers advertising expenditure will go up to 17% compared to the previous year, reaching $12.91 billion. Retailers are investing more aggressively in mobile and programmatic display ads, and the predictions are they will spend almost twice in mobile advertising compared to any other industry. […]
March 12, 2015
No one can deny that YouTube is the 800lb gorilla of the online video industry. Owning almost one fifth of the video advertising market, it is an influential video platform, to say the least. But being successful by and in itself doesn’t mean that everybody will get an equal piece of the pie. When choosing a video hosting and publishing platform, one should consider strategic business goals, budget disposal, and carefully evaluate all the available options. One of the best ways to promote your business in today’s market would certainly be through rich video content. A strong video inventory is […]
February 27, 2015
Videos are a magical combination of the sound, sight, motion and emotion and people love to watch them. They can impart information in clear, simple manner, understandable to everyone, easy to consume. So, whether they make us laugh or cry, they have the ability to leave a strong of an impact on us. No wonder that, according to Cisco, by 2017 the 70 % of all consumers internet traffic will be produced by videos (1). No wonder they already are a very effective marketing tool. Latest studies show that the videos can increase purchases up to 97% (2). Given all […]
February 4, 2015
Being a creator of successful blogs is not an easy task. First of all, you need to update your blog regularly, constantly post about a specific subject (from a myriad of angles), and, of course, most importantly, make quality content. At some point, you’ll have to figure out how to make your blog profitable. You need to find a topic that interests you and your target audience, to update and inform yourself and think about the best way to distribute valuable information to others. Your blog needs to benefit your subscribers (make their lives easier, solve their problems), advertisers and […]
January 29, 2015
Considering content marketing, there are no strict rules for building a successful marketing campaign. Video marketing often struggles between art and science, logic and emotions, and you need to carefully balance between them to achieve the results you want. When it comes to rational advertising, it’s all about the practical side of the product. Advertisers are explaining why you should buy the product, pointing out the details about its characteristics, so the customer could understand the benefits of the product. According to Mindshare North America’s Culture Vulture trend report that examines what people want, consumers want products and services that […]
January 23, 2015
Many marketers think that the key, to building a successful viral video marketing campaign, lies only in two simple steps – creating a memorable video content and sharing it with social media. But the fact that users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75 billion pieces of content on Facebook every 24 hours shows that the chances of breaking through to a wider audience via social networks is becoming more difficult each day.(1) So if you want real results, that is not enough, you need to have a clear strategy, to […]
January 23, 2015
We have already mentioned in our previous post about video content marketing here, that video content is getting a bigger and bigger role every day now. Clearly that’s because of its unique impact on the audience. Because it offers so many ways in which you can make your video content intriguing and engage your potential clients. The fact that the top 100 brands have invested over $4B in creating video assets (1) only shows the importance of video in business and marketing nowadays. What’s more, predictions for 2015 suggest an even bigger presence of videos on all platforms. Last year […]