October 31, 2015

Skin Your Player For Halloween

We’ve talked extensively about the benefits of making a unique skin for your video player. Just last week it was mentioned as one of the perks on why should you use independent online video platform besides YouTube and FacaBook video. So, it really doesn’t come as a surprise that 80% of Brid.Tv users say customized player ensures branding follows their content wherever it is distributed! No better time to dress up your player than for the following holidays. So, why not start today with Halloween?
October 12, 2015

Narrowcasting With Video Content to Boost Engagement

Creating a targeted content, nowadays, is a perfect solution to reach your targeted group and get their true affection. What better way to do that then getting to know them better, their interest, their beliefs. That is what ‘narrowcasting’ your content is all about, boosting your audience engagement and conversion through well tailored targeted message. Designing targeted content requires identifying and knowing your targeted audience’s interest, beliefs, aspirations, but firstly, you need to identify your targeted group.
October 5, 2015

Your Social Media Marketing Plan From Scratch

Social media is an essential part of today’s marketing plans. Two main questions for beginners in social marketing are: how do you get started with your social media marketing strategy? and how can you be sure that your efforts on social are effective? To achieve success, every step of  your social marketing promotion needs to be carefully planned. Keep notes and follow us.
September 23, 2015

Top Questions B2B’s Should Be Asking When Creating a Video Marketing Strategy

Video plays an important role in B2B sales and marketing plans in all business spheres nowadays. Around 64% of consumers are more likely to buy a product after watching a video about it. When it comes to online promotion, visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos. Here are the top questions marketers should be asking themselves before they start generating their video marketing content:
September 16, 2015

Why Are Video Ads The Best Advertising Choice Nowadays?

Online video ads are one of the fastest-growing ad formats. Stats show that online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. If you aren’t already involving videos in your marketing strategy here is why now is the time to invest in a video as you number one advertising choice:
August 14, 2015

Video Search Engines To Think About

With 52% of marketing professionals worldwide naming video as the type of content with best ROI the main question now is what are the best places to submit your video content to? These are the search engines you should take in consideration when you’re about to submit a video. For some you have heard. Others you will heard about. They all have the traffic for your videos. Google – the undisputed number one search engine in the world. Though Google tends to serve YouTube results for video first, research results on Google and YouTube are not the same, so when […]
July 10, 2015

The Power of Emotion in Video Marketing

Remember the videos or commercials that you couldn’t stop talking about, that were stuck in your memory for a long time? Was it the one that made you smile, or the one that made you sad, or breathless, or the one that brought back some of your memories? All of those have one thing in common, they affected your emotions. Using emotions while creating a video, videomakers can evoke specific reactions through their choice of words, audio, and visuals. Emotions can lead viewers to take action, but they can also motivate the viewer to share the video with others that […]
July 6, 2015

Do’s and Don’ts of Using Video in Your Content Marketing Plan

Though internet started out as a text-heavy medium, it quickly becoming a visual medium and according to Cisco, online video domination will continue as 80% of all online content will be video by 2019. If you’re a marketing or brand leader, you are aware nowadays that words alone aren’t enough to keep customers engaged, as it’s been proven that video content combines four elements that humans are wired to pay attention to: faces, voices, body language and movement. We are here to help you out with our top do’s and don’ts techniques for creating killer video content.
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