February 3, 2016
Second of the three-part series blog post aims to describe all the benefits of using video as a type of content that converts better than any other content when being used as a marketing tool. One of the most important concerns every marketer has is definitely how to increase revenues. The newest B2B Content Marketing report shows B2B marketers are increasingly focused on driving revenue. This latest CMI and MarketingProfs study shows marketers are planning to increase their revenue by creating more content. Around 76% of the CMO-s claim they are planning to produce more content in 2016. 72% of them […]
January 28, 2016
First of the three-part series blog post aims to describe all the advantages and benefits of using video when promoting your product or service. It’s 2016 and having a video content today is one of the essentials for any business big or small. What you probably never though of is how video influences human’s behavior. Stats show our experience of the world is perceived 83% with our sense of sight. From a content marketing point of view you can say that’s why video is the best medium for engaging and converting audiences to customers. By closely following the info about […]
January 19, 2016
Visual content, videos especially, will definitely continue as main trend in 2016. Brands will create more videos, utilize live streaming apps, invest into video ads and really embrace interactive features within content. It’s not just our view of the trends that will dominate 2016 but most of the industry people we’ve talked to said the same. In fact internet was buzzing about videos in 2016 for most of December last year as you can see in our weekly December roundups part 1, part 2 and part 3. Video ads are certainly nothing new. In 2016, digital display ad spending will […]
January 14, 2016
A few years ago content marketing ROI was not so easy to define and track, today marketers don’t have the same problem. We now have many methods and tools that provide us with the opportunity to measure our content marketing efforts and by tracking our results to improve our marketing strategy. If you’re one of the marketers unclear about how to achieve video content marketing ROI read this one out, it’s for you.
January 8, 2016
10 years ago on 7% of the US population used one or more social networking sites. Nowadays of those who use the internet a massive majority of 76% of Americans use social media. Because of the impact it has on modern population, social media is already one of the most important tools for online promotion. 86% of marketers believe that social media is important for their business, and around 84% of marketing professionals think social media can enhance relationships with existing customers.
January 5, 2016
Most of you have already set your goals for this year. We at BridTv can only hope you’ve chosen us to go along with your business as your preferred online video platform. What we can promise to you is that as a business, we will continue to adapt to trends and evaluate what we are doing well and where we need to improve. As with any business, there is always room for improvement.
December 23, 2015
Creating a digital strategy for 2016 can be much simpler than most people think. Do your research correctly and you can have it on a single page. All jokes aside, mostly it depends on your business needs and the amount of time and resources that you can dedicate to digital media. Whether you create your strategy on one or 100 pages, your priority needs to be on setting it up on time, and not hoping for the best in all working scenarios. There is no real recipe for making a proper digital strategy but these tips will certainly help you […]
December 18, 2015
Traditionally websites (give or take a day or two depending on the industry) have 10 days between the 12th and the 22nd to exploit their rise in traffic due to Christmas Holiday. You can expect a similar scenario this year except for one thing. This holiday season, more than half (54%) of holiday shoppers say that they plan to shop on their smartphones in spare moments throughout the day. It’s a simple stat that adds up to current trend of raising mobile browsing views and one that shows just how important is to have all your assets adjusted to mobile […]
December 17, 2015
Creating an effective video marketing campaign is not only about creating views, it’s about creating effective video content that will be consumed by your potential target group. If you’re using the right video analytics, you can get insights on your prospects, and that way optimize your content and increase engagement and conversion. Here are some advantages of using video analytics that could benefit your business: