On April 12th 2015, FaceBook Instant Article will be turned into an open platform, that will be available for all publishers of any size. According to the company, the main goal is to provide a fast and immersive reading experience for people on Facebook. Instant Articles are aimed to solve some specific problems Facebook users are faced with, especially slow loading times on the mobile web. It’s a huge problem for people who prefer reading news on their phones and one Google, with their AMP Project initiative, is trying to solve as well. The problem doesn’t concern only the consumers. […]
Before introducing to you with VAST 4.0, let me remind you of the significance of VAST (Video Ad Serving Template) in the video industry. VAST is XML package for delivering the video content with other information required for advertising. It organizes ad tags that serve ads to video players and transfers important metadata about an ad from the ad server to a video player. VAST was created in 2008 and since it’s creation it has contributed a lot to the evolution of the digital video marketplace, as it has provided the monetization of video content with ads.
Publishers who want to reach their audience through mobile have a problem with their web pages taking too long to load on mobile devices. That is why they often lose their readers, and additionally the opportunity to earn revenue. Following the latest problem publishers are faced with, Google has created a new open source initiative called Accelerated Mobile Pages (AMP) and it is expected from this project to dramatically improve the performance of the mobile web.
Many things have changed in the digital advertising sphere during 2015. Total digital ad spend in the US has accounted for around $58 billion in 2015, which represents a significant growth compared to the $50 billion in 2014, shows The Sixth annual State of the Video Industry report done by AOL . The predictions are that US digital spend growth will only go up, reaching $93.7 billion in 2019. This growth is mainly coming from video content and that has been consumed mostly on mobile devices.
Third of the three-part series blog post aims to describe the difference between Explained and Demo videos when being used as a marketing tool. When you involve video into your marketing strategy, you are looking for tips that will get you started with creating a proper video content. Like any form of marketing, video is constantly changing, and as consumer expectations are shifting, your videos need to adapt to this as well. Video content currently accounts for 87% of online content such as blogs and articles. Given such a huge amount how do you make your video stand out from […]
Second of the three-part series blog post aims to describe all the benefits of using video as a type of content that converts better than any other content when being used as a marketing tool. One of the most important concerns every marketer has is definitely how to increase revenues. The newest B2B Content Marketing report shows B2B marketers are increasingly focused on driving revenue. This latest CMI and MarketingProfs study shows marketers are planning to increase their revenue by creating more content. Around 76% of the CMO-s claim they are planning to produce more content in 2016. 72% of them […]
First of the three-part series blog post aims to describe all the advantages and benefits of using video when promoting your product or service. It’s 2016 and having a video content today is one of the essentials for any business big or small. What you probably never though of is how video influences human’s behavior. Stats show our experience of the world is perceived 83% with our sense of sight. From a content marketing point of view you can say that’s why video is the best medium for engaging and converting audiences to customers. By closely following the info about […]
Visual content, videos especially, will definitely continue as main trend in 2016. Brands will create more videos, utilize live streaming apps, invest into video ads and really embrace interactive features within content. It’s not just our view of the trends that will dominate 2016 but most of the industry people we’ve talked to said the same. In fact internet was buzzing about videos in 2016 for most of December last year as you can see in our weekly December roundups part 1, part 2 and part 3. Video ads are certainly nothing new. In 2016, digital display ad spending will […]
A few years ago content marketing ROI was not so easy to define and track, today marketers don’t have the same problem. We now have many methods and tools that provide us with the opportunity to measure our content marketing efforts and by tracking our results to improve our marketing strategy. If you’re one of the marketers unclear about how to achieve video content marketing ROI read this one out, it’s for you.