Google has finally launched a new mobile friendly testing tool. The company has increased the mobile friendly ranking factor, as the consumption of digital content on mobile devices is only increasing. They have announced changes in a mobile friendly ranking factor for the upcoming period and have kept its promise. Changes will not harm already mobile friendly sites but others should use this tool to see if their pages are prepared.
In the past two posts, we have described the essential element of every retailer’s video marketing strategy and listed the types of video content you could use for your website as a part of it. That was more than enough when it comes to theory, now let’s talk about practice.
Social media channels are one of the most favorite places people spend their free time when they want to be informed, amused, to have fun, or find out what are the hottest trends and topics nowadays. We have talked on and on about how important is to be properly presented on your social media profiles/pages and we will continue talking about it because building your brand name is one of the essential things you need to get in line if you want to gain credibility and leadership within your industry.
As we have mentioned in our previous post, 2015 was the year of explainer and product feature videos for retailers. We are still waiting to see what will be the outcome in 2016, meanwhile here are several types of video content you could use for your website as a part of your video marketing strategy.
In the past few years, many things have changed in retailer’s online market, retailers have been facing with new options of promoting their service through various digital forms. Internet has become the essential part of retailer’s marketing strategy. Without using the Internet as a marketing tool they could lose the opportunity of attracting their potential customers, and not only that, it may endanger their position in the market as they will eventually be beaten by the competition that runs a successful digital marketing strategy. There are various ways customers could improve their shopping experience with digital technologies, like visual search, wearable technology, digital […]
Many things have changed in the previous couple of months in the social media sphere and in the sphere of the online video industry as well. Michael Stelzner, Founder and CEO of Social Media Examiner and creator of Social Media Marketing World, in his keynote in front of 3,000 attendees on the Social Media Marketing World event, discovered data that he and his team gathered about new trends in the social media marketing sphere. Based on it let’s try and summarize new trends, help marketers grasp the social media moment and explore new video marketing possibilities that are coming with […]
We’ve talked over and over here on our blog how a successful online strategy depends on a quality of content you produce, that has the ability to eventually attract large amounts of traffic. It goes without saying that today, video content is the most popular content form, and the most engaging one. Based on the latest stats video content attracts 600% more viewers than the combination of direct mail and print.
There is no doubt that the future of B2B marketing/advertising is already here and video plays the most important role in B2B sales and marketing plans in all business spheres today. Simple reason really, ENGAGEMENT and there is no better way to ENGAGE your visitors/viewers/customers than by using video. We humans are visual animals and video offers us a more immediate experience that triggers an emotional response much faster than a text or even a picture, on which ENGAGEMENT can be exploited. With so many marketing and advertising channels to choose from today it’s hard to stay on top of […]
There are lots of advantages of using video content for your business promotion. Nick Dennis, master principal consultant from Oracle Marketing Cloud, stated that video marketing can be used to educate prospects, maximising lead scoring, nurturing sales streams and boosting overall conversion rates. Interactive videos are proving to be particularly positive in business markets, “in the form of embedded forms, questionnaires, surveys and other types of interactive elements that can engage customers”.